Google Analytics Consultant
Transform Your Data into Business Success with A Google Analytics Consultant
I can help you unlock business growth and increased sales with Google Analytics 4 consulting. From initial setup to advanced data visualization, my expertise ensures you make data-led decisions that drive success. Trust me to transform your raw data into valuable business insights.
In today’s business world, leveraging your data effectively is crucial for success. My custom Google Analytics consulting solution will provide you with the tools and knowledge to enhance your marketing strategies and achieve your business goals. I’ll work closely with you to identify key metrics, optimize data collection, and implement insights-driven actions. Let me help you turn data into a powerful asset for your business.
What you will learn from a free consultation
- How to implement a data-driven strategy for your businesses growth.
- How to analyze your data strategy for ongoing success.
- My approach for tackling your unique Google Analytics challenges.
- How we might improve your current Google Analytics setup.
- What a customised GA4 project plan tailored for you might look like.
What you can expect from working with me
- In-depth data analyses, audits and actionable optimisation roadmaps.
- Campaign optimisation for efficiency and increased sales.
- Detailed reporting and data analysis for informed decision-making.
- Continuous testing to stay ahead of trends and competitors.
- Mentorship for your team or agency partners.
- Results-Driven, clear communication, diverse Experience, professional.
My Expert GA4 Consulting Can Help You
- Account Setup & Migration: Tailored tracking solutions, from basic analytics to advanced event tracking via Google Tag Manager, customized to meet your specific needs.
- Analytics Data Audits: Comprehensive review of your current analytics setups to identify improvement opportunities and areas requiring additional support, enhancing your data’s effectiveness.
- Conversion Optimization: Expertise in optimizing conversion rates and enabling precise attribution channels to identify data sources, boosting your ROI.
- Custom Dashboards: Development of personalized dashboards that simplify complex data, enabling key stakeholders to make informed decisions quickly.
- Expert Google Analytics Consulting: A thorough audit designed to streamline your analytics process and maximize tool utility, including:
- A clear project plan outlining expectations, deliverables, and outcomes.
- Discovery meetings to align with your business objectives.
- In-depth audit of your Google Analytics settings and usage.
- Troubleshooting to resolve data quality issues.
- Detailed reporting with actionable insights for improving your analytics setup.
- Attribution Model Analysis: Insights into customer engagement and purchase processes, linking offline and online data to optimize marketing strategies.
- Competitor Research & Benchmarking: Analysis of industry trends and competitor strategies to capture missed opportunities and distinguish your brand.
- Page Analysis, Conversion Optimization, and Message Science: Strategies to enhance page engagement and optimize messaging to resonate with your audience and improve sales.
- Budget, Frequency, & Touch Forecasting: Optimization of marketing spend across channels to maximize returns and effectively utilize resources.
- Strategic Growth and Acquisition Analysis: Analysis of marketing channels to refine acquisition tactics and enhance lead and sales quality.
- Reporting and Dashboard Building: Custom reports and dashboards tailored to highlight key data, simplifying Google Analytics usage and improving decision-making processes.
Why you should work with me
- Results-Driven: Together we’ll craft strategies that exceed your marketing objectives.
- Clear Communication: I’m pride myself on keeping everyone informed, aligned and projects moving swiftly.
- Diverse Experience: Expertise across B2B, B2C, Ecom, Lead Gen and SaaS.
- Professionalism: 15+ years of industry excellence.
Advanced Tracking Implementation for Plannin.com
Unlock Business Insights: Advanced Analytics Implementation with GA4 and Tableau Reporting – Plannin.com, a web platform for social media influencers to earn commissions, required advanced analytics to enhance user engagement and platform optimization. We integrated Google Tag Manager for efficient tag management, Google Analytics 4 for a unified view of user interactions, and Tableau for dynamic reporting. This setup enabled detailed tracking of user actions such as clicks and video engagement, providing influencers and Plannin.com’s team with actionable insights for optimizing content and strategies.
The implementation significantly improved data accessibility and usability, allowing influencers to maximize earnings and refine their content approaches effectively. Plannin.com leveraged these insights to enhance platform functionality and user engagement, establishing a robust, data-driven business model that supports continuous growth and community support.
Testimonials
Michael was phenomenal to work with! At Blakes, we used his services to assist us with our GA4 migration, updating/fixing our GTM tags, consulted on our Google Ad campaigns and even trained our staff on how to use each tool. I highly recommend Michael, and will be recommending him as much as I can!
Mike was our consultant to help with innovating new digital marketing strategies. He has also trained me to use Google Tag Manager and Google Adwords at an advanced level.
Mike goes beyond what we request to give us the best recommendation possible. He is extremely passionate about digital marketing and is a pleasure to work with! Thanks for all your help!
I had the pleasure of collaborating with Mike at Corporate Finance Institute, where his expertise proved invaluable in enhancing our paid media strategies and reporting capabilities.
Mike demonstrated an impressive blend of technical proficiency and adept communication skills, effortlessly translating complex technical concepts into easily understandable terms. He provided clear explanations on how each API of major paid media platforms operates, and the optimal methods for extracting data to facilitate easy report creation in Tableau.
Without Mikes guidance, achieving similar results would have undoubtedly taken us three times longer. Mike’s clear instructions and insights empowered our team to make the most of our data.
I confidently recommend Mike to any organization seeking to elevate their analytics and reporting capabilities
I’ve had the pleasure of collaborating with Mike across two different companies. His proficiency in managing the intricate details of Google Ads, from testing and optimizing ad copy to setting up tracking and tags, has been instrumental in enhancing our online presence. Moreover, Mike’s aptitude for constructing comprehensive reporting dashboards has provided us with a holistic view of our digital marketing efforts, enabling us to make informed decisions swiftly. His commitment to continually test and optimize ad copy has undeniably contributed to our campaigns’ success, showcasing his unwavering dedication to achieving optimal results.
What truly sets Mike apart is his exceptional intellect, highly analytical mindset, and unparalleled creativity in devising innovative marketing strategies. His ability to think outside the box has proven invaluable in navigating the dynamic landscape of online advertising.
Without a doubt, I would recommend Mike for any business seeking a strategic and proficient digital marketing partner.
Michael, specializes in media analysis and optimization. I had the opportunity to work with him for over a year. He has deep knowledge and expertise in his domain of skillset.
He assisted our organization in migration from Universal Analytics to Google Analytics 4, meticulous removal of outdated tags, and a knack for auditing and streamlining GTM. Michael ensured our analytics framework is not just upgraded but optimized for maximum efficiency.
His proficiency in setting up customized reports and dashboards brought our data to life, turning numbers into actionable insights. Which empowered our team with the tools and insights needed to make informed, strategic decisions.
I highly recommend Michael for his services.
My current role includes gathering and reporting on Google Analytics. I knew just enough to cobble together a Powerpoint slide with some numbers but we needed someone to really help us dig deep. We are very thankful that Michael became that someone.
He started his contract right smack in the middle of the transition to GA4 and didn’t skip a beat. He did a thorough audit and cleaning of our 4 websites and then hosted a series of training sessions. Our tags were a mess and he was able to clean up and remove outdated tags. The most helpful thing are the reports and dashboards he set up for us. What he built in Looker Studio has saved me hours of monthly work. Most importantly, he has kept in touch and is always responsive to the most mundane of questions.
I look forward to continue working with Michael in the future.
Our team really values working with Mike! His expertise speaks for itself, but what’s more is his warm presence walking team members of varying level of experience with digital data through the various dashboards and tools.
Michael helped us migrate our 4 websites from Universal Analytics to GA4, including removal of the old UA tags, audit/cleanup of GTM, set us up with reporting/dashboards and provided training. Highly recommended!
Had a consultation call with Michael to clarify a few questions about GA4 and tracking conversions better on our website. he was super helpful with his responses, and helped us validate a lot of things we’re doing, as well as improving processes in few aspects.
He also took the time to get back with a detailed email, explaining all questions I had in mind, as well as giving possible solutions with pros and cons.
Definitely recommend for anyone making the transition to GA4 and/or looking to improve the way they track their conversions
Michael is an analytics guru! We engaged his services for our GA4 migration, the enhancement and correction of our GTM tags, consultation on our Google Ad campaigns, and comprehensive training for our team on utilizing each tool. I wholeheartedly endorse Michael and looking forward to working with him again in the future.
Google Analytics Consultancy FAQ
How can your consultancy help with Google Analytics?
I offer a full range of services, from initial Google Analytics setup and configuration to advanced tracking solutions tailored to your specific business needs. This includes setting up standard tracking like page views and conversions, implementing custom reporting, creating custom variables for complex tracking, and integrating Google Analytics with other platforms like BigQuery, and Tableau.
What kinds of tracking can you implement with Google Analytics?
I can implement a wide variety of tracking solutions, including but not limited to:
- Attribution Analytics
- Ecommerce tracking (e.g., product views, add-to-cart, transactions)
- Custom event tracking (e.g., video plays, form submissions, button clicks)
- User engagement tracking (e.g., scroll depth, time on page)
- Reporting and data visulisation
- Vendor-specific data tracking and special user engagement metrics
Can you integrate Google Analytics with my existing analytics tools?
Absolutely. I specialize in integrating Google Analytics with many tools such as BigQuery, Tableau, Power BI and CRM systems. This ensures that all your data flows seamlessly across platforms, enabling comprehensive reporting and analysis.
How do you ensure data accuracy and reliability in tracking?
I follow a rigorous process of testing and validating all tags and tracking setups before deploying them live. This includes using debugging, as well as custom scripts and tools to verify that data is collected accurately and consistently.
Do I need to involve my development team to implement Google Analytics?
While having your development team involved can be beneficial, my services are designed to minimize the need for their direct involvement. I handle the technical aspects of setting up and managing Google Analytics, allowing your team to focus on other priorities. However, for more complex implementations, some collaboration with your development team may be necessary.
How do I get started with your Google Analytics services?
Simply reach out to me through the contact form or give me a call. I can start with a consultation to understand your specific needs and goals, and then we’ll create a tailored plan to implement and optimize your Google Analytics setup.
What if I already have Google Analytics set up?
If you already have Google Analytics in place, I can perform an audit to ensure that your setup is optimized and collecting the right data. I can also enhance your existing setup with additional tracking capabilities, advanced reporting integrations, and ongoing support to keep your tracking aligned with your business objectives.
Google Analytics Consulting Prices and Payment Structures
What are your pricing options?
I offer flexible pricing models to accommodate different client needs, including:
- Monthly Retainer: Ideal for ongoing management and optimization of your Google Analytics account.
- Project Fee: Suitable for specific, one-time projects such as campaign setup, audits, or short-term initiatives.
- Hourly Rate: Best for clients who need ad-hoc support, consulting, or training on an as-needed basis.
How is the monthly retainer structured?
The monthly retainer is a flat fee that covers a set scope of work each month. This includes campaign management, optimization, reporting, and regular communication. The retainer ensures consistent, ongoing support to keep your campaigns performing at their best.
How do you handle billing and payments?
Billing is typically done at the beginning of each month for retainers or after the completion of a project or hourly work. I provide detailed invoices outlining the work completed and the associated costs. Payments can be made via bank transfer or cheque.
Are there any additional costs I should be aware of?
My fees cover my services only. Any additional costs, such as data warehousing costs, third-party tools, or software subscriptions, are billed separately. I’ll always inform you of any potential extra costs before incurring them.
Do you offer discounts for long-term contracts or high-volume work?
Yes, I’m open to discussing discounts for long-term contracts or projects that involve a significant volume of work. This can be negotiated during the initial consultation based on the scope and duration of the engagement.
How do you ensure value for the investment?
I’m committed to delivering measurable results and providing transparent reporting on performance. My goal is to ensure that every dollar you invest on Google Analytics drives meaningful business outcomes, whether it’s increasing sales, reporting, or enhancing business outcomes.
What happens if I need to pause or cancel the service?
If you need to pause or cancel the service, I require 30 days notice for monthly retainers. This allows me to wrap up any ongoing work and provide a smooth transition. Project fees and hourly work are typically non-refundable once the work has commenced, but I’m always open to discussing specific circumstances.
Analyze, Visualize, Optimize
I offer four core services, each backed by expert-level proficiency and 15+ years of experience:
- Google Ads Consultancy
- Google Analytics Consultancy
- Google Tag Manager Consultancy
- Data Visualisation Consultancy
By integrating these skill sets, I provide a data-driven, process-oriented approach that drives growth and efficiency for businesses. My deep understanding of these tools allows me to deliver clear insights into what’s working and why, ensuring your business achieves optimal results.
Schedule Your Free Consultation Call Today
During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.
This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.