Google Tag Manager Consultant

Enhance Your Data Analysis and Drive Sales with a Google Tag Manager Consultant

Michael Acland King

Are you a business owner or digital marketing leader looking to elevate your data analysis strategy with expert guidance? As a seasoned Google Tag Manager Consultant, I am here to help you navigate the complexities of data management and drive your business forward.

Managing digital data can be overwhelming. Tagging, extracting, storing, and visualizing data are skills crucial for gathering insights that guide business decisions, track progress, and benchmark against industry standards. I can help you optimize Google Tag Manager so you can focus on leveraging your data for growth.

Every business has distinct objectives and challenges. When you consult with me, I assess your specific needs and tailor my approach to ensure your data tracking aligns with your vision for online success. Whether you have a fully configured GTM setup or are just starting with your first Google Tag Manager instance, I provide the support you need to thrive.

My role extends beyond teaching you how to retrieve data. I aim to empower you to derive actionable insights and integrate them into a robust data strategy. This approach not only addresses immediate analytical challenges but also enhances your long-term strategic decision-making, ensuring sustainable growth and success.


What you will learn from a free consultation

  • How to implement a tracking strategy for your business growth.
  • How to analyze your tagging strategy for ongoing success.
  • My approach for tackling some of your unique Google Tag Manager challenges.
  • How we might improve your marketing efforts with my strategic tagging strategy.
  • What a working with me looks like.

What you can expect from working with me

  • In-depth data analyses, audits and actionable optimisation roadmaps.
  • Campaign optimisation for efficiency and increased sales.
  • Detailed reporting and data analysis for informed decision-making.
  • Continuous testing to stay ahead of trends and competitors.
  • Mentorship for your team or agency partners.
  • Results-Driven, clear communication, diverse Experience, professional.

My Expert Google Tag Manager Consulting Can Help You

  • Account Setup & Migration – Tailored tracking solutions designed to meet your specific needs, from basic analytics to advanced event tracking via Google Tag Manager.
  • Google Tag Manager Audits – Comprehensive reviews of your current Google Tag Manager setup to identify improvement opportunities and areas needing additional support.
  • Optimization – Expertise in optimizing GTM for page speed, simplified process and management.
    • A clear project plan outlining expectations, deliverables, and outcomes.
    • Discovery meetings to align with your business objectives.
    • An in-depth audit of your Google Tag Manager setup and usage.
    • Troubleshooting to resolve data quality issues.
    • Detailed auditing with actionable insights for improving your Google Tag Manager setup.
  • Advanced Custom Tracking Solutions – Tailored data collection for specific user interactions and complex journeys, ensuring accurate capture of critical touchpoints.
  • Ecommerce Tracking – Capture detailed data on transactions, product performance, and customer behavior.
  • Advanced User ID Tracking and Behavior Analysis – Link user sessions across devices and develop a comprehensive view of individual journeys. Reveal behavior patterns, preferences, and develop personalized marketing strategies and improved user experience.
  • Reporting and Dashboard Building – Custom reports and dashboards tailored to highlight key data points, simplifying Google Analytics usage and improving decision-making processes.

Why you should work with me

  • Results-Driven: Together we’ll craft strategies that exceed your marketing objectives.
  • Clear Communication: I’m pride myself on keeping everyone informed, aligned and projects moving swiftly.
  • Diverse Experience: Expertise across B2B, B2C, Ecom, Lead Gen and SaaS.
  • Professionalism: 15+ years of industry excellence.

Advanced Tracking Implementation for, a web platform for social media influencers to earn commissions, required advanced analytics to enhance user engagement and platform optimization. We integrated Google Tag Manager for efficient tag management, Google Analytics 4 for a unified view of user interactions, and Tableau for dynamic reporting. This setup enabled detailed tracking of user actions such as clicks and video engagement, providing influencers and’s team with actionable insights for optimizing content and strategies.

The implementation significantly improved data accessibility and usability, allowing influencers to maximize earnings and refine their content approaches effectively. leveraged these insights to enhance platform functionality and user engagement, establishing a robust, data-driven business model that supports continuous growth and community support.


I had the pleasure of collaborating with Mike at Corporate Finance Institute, where his expertise proved invaluable in enhancing our paid media strategies and reporting capabilities.

Mike demonstrated an impressive blend of technical proficiency and adept communication skills, effortlessly translating complex technical concepts into easily understandable terms. He provided clear explanations on how each API of major paid media platforms operates, and the optimal methods for extracting data to facilitate easy report creation in Tableau.

Without Mikes guidance, achieving similar results would have undoubtedly taken us three times longer. Mike’s clear instructions and insights empowered our team to make the most of our data.

I confidently recommend Mike to any organization seeking to elevate their analytics and reporting capabilities


Mike was our consultant to help with innovating new digital marketing strategies. He has also trained me to use Google Tag Manager and Google Adwords at an advanced level.

Mike goes beyond what we request to give us the best recommendation possible. He is extremely passionate about digital marketing and is a pleasure to work with! Thanks for all your help!


Mike has been contracted with our team at Compassion Canada for the last several months, and has been such an asset to our team. He is professional, very skilled, and his insights have brought our team to another level.

Mike skillfully guided us through the migration from Universal Analytics to GA4, but he has also helped us with a number of projects including a very insightful audit of our Google Tag Manager and Google Analytics Accounts, setting up tags in GTM in alignment with Cookie Consent settings, and continues to provide insights and training to level up our internal team. Thank you so much Mike, we are so blessed to have you as part of the team.


Mike is a pleasure to work with and has such a deep source of knowledge which we’ve tapped into at iamota, both to educate our internal team and to recommend to our clients. Leveraging Mike’s understanding of how businesses can use their data as a tool to build your brand, track online behaviours and better understand audiences has been incredibly valuable.

Mike always goes above and beyond to provide support and guidance, and I would recommend him to any business (or agency) looking for support with data analytics and more!


We contacted Michael to help resolve a complex tracking situation for a client using GTM. His knowledge and guidance was exactly what we needed. I will definitely be in contact again with him for future projects.


Michael’s helped me with SEO, GA4 and Google Ads over the past three years. It’s been a great experience. I’ve also referred customers to him and they’ve all had positive things to say.

Michael’s always very proactive, and very fair with billing. This is helpful since my team is quite small and we don’t have a ton of marketing resources.

I recommend Michael to anyone looking for top-notch digital marketing services.


Had a consultation call with Michael to clarify a few questions about GA4 and tracking conversions better on our website. he was super helpful with his responses, and helped us validate a lot of things we’re doing, as well as improving processes in few aspects.

He also took the time to get back with a detailed email, explaining all questions I had in mind, as well as giving possible solutions with pros and cons.

Definitely recommend for anyone making the transition to GA4 and/or looking to improve the way they track their conversions


Michael helped us migrate our 4 websites from Universal Analytics to GA4, including removal of the old UA tags, audit/cleanup of GTM, set us up with reporting/dashboards and provided training. Highly recommended!

Schedule Your Free Consultation Call Today

During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.

This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.