Google Ads Audit Service

Drive More Sales with a Detailed Google Ads Audit

Michael Acland King

Are your Google Ads campaigns performing as good as they could be? Or do you suspect that your marketing agency might not be maximizing the potential of Google Ads? Whether you’re unsure about your current advertising efficiency or simply looking for a thorough Google Ads check up, I am here to provide a data-led roadmap for success.

As an expert in my field, I offer Google Ads audits that not only evaluate how your ads are performing but also pinpoint where you can allocate budgets more effectively, enhance your ad and keyword performance, and increase your sales or leads. You’ll gain actionable insights that you can implement on your own or with my assistance.


What you will learn from a free consultation

  • Learn about my data-driven Google Ads audit service for business growth.
  • How I analyze Google Ads performance for ongoing success that you can apply in your business.
  • My approach for tackling your unique marketing challenges.
  • How we might amplify your marketing efforts with my strategic Google Ads audit process.
  • What a custom Google Ads Audit tailored for your business might look like.

My Google Ads Audit process

Initial Discovery Call – First, we’ll begin with an initial discovery call where we’ll review your objectives, KPIs, and any concerns you might have. This is also a great opportunity for you to share any additional key pieces of information that could impact your Google Ads strategy.

In-depth Analysis – Armed with this information, I will then delve into your Google Ads account, GA4, and any relevant tools like Google Search Console. I follow a structured audit roadmap to conduct a detailed analysis of your current setup.

Recommendations and Report – Based on my findings, I will compile a detailed Google Ads audit report outlining my recommendations. This will include strategies for reducing wasted spend, capitalizing on opportunities, and scaling successful tests.

Review and Implementation – We can discuss these details in a follow-up call. If you are working with an agency or an in-house team, I am happy to walk them through the findings and recommendations. If you are working independently and need someone to implement these changes, I can also provide that service.

Google Ads Audit FAQ

  • What do you charge? The cost varies as each business I work with has different needs. After a preliminary review and research, I’ll provide you with a detailed proposal and quote.
  • How will I receive the Audit? I’ll deliver a detailed document outlining all my findings and specific recommendations on how you can implement them in your campaigns. I also offer a complimentary meeting to review this document in detail.
  • Can you implement your findings? Absolutely, I’d be happy to implement the findings from the Google Ads audit. I will provide a proposal and quote for this service as well.
  • Do you charge for an initial review? There is no charge for the initial review. I’ll take a quick look at the account and if I think there’s an opportunity for me to help i’ll provide a quote for a full audit.
  • How quickly can you audit my Google Ads Account? Typically, I need about 1 week to review the account and write up my findings.
  • Do you offer a one-off service? Yes, I offer one-off services such as audits, setups, management, and monitoring. However, for optimal results, a minimum three-month collaboration is recommended to refine and enhance your campaigns.

Why you should work with me

  • Results-Driven: Together we’ll craft strategies that exceed your marketing objectives.
  • Clear Communication: I’m pride myself on keeping everyone informed, aligned and projects moving swiftly.
  • Diverse Experience: Expertise across B2B, B2C, Ecom, Lead Gen and SaaS.
  • Professionalism: 15+ years of industry excellence.

Case Study: How I grew leads by 20x using data-driven marketing

I used a step-by-step data-driven marketing strategy to increase sales—20x over four years. The approach focused on learning and understanding customer behaviors and preferences through data analysis, allowing for the personalization of marketing messages and hyper targeted advertising. This strategic shift increased total lead numbers month-over-month but also improved the company’s ability to nurture and develop customer relationships, and increase lead to sale rates. Read more


As a Consultant, Mike did an excellent job in helping our team migrate from Universal Analytics to GA4. His extensive knowledge of Google’s various products allowed our team to conduct paid ad campaigns more effectively and efficiently, as well as improved our website reporting. He clearly explained the more technical aspects of the Google properties that we weren’t familiar with, and his positive demeanor was appreciated. Highly recommend!!


Mike has been contracted with our team at Compassion Canada for the last several months, and has been such an asset to our team. He is professional, very skilled, and his insights have brought our team to another level.

Mike skillfully guided us through the migration from Universal Analytics to GA4, but he has also helped us with a number of projects including a very insightful audit of our Google Tag Manager and Google Analytics Accounts, setting up tags in GTM in alignment with Cookie Consent settings, and continues to provide insights and training to level up our internal team. Thank you so much Mike, we are so blessed to have you as part of the team.


Michael expertly gathers and delivers usable data for marketing decision-making in a clear and understandable format with custom dashboards and reports. His expertise of Google Ads was incredibly valuable in our one-to-one training and account management.


Michael was phenomenal to work with! At Blakes, we used his services to assist us with our GA4 migration, updating/fixing our GTM tags, consulted on our Google Ad campaigns and even trained our staff on how to use each tool. I highly recommend Michael, and will be recommending him as much as I can!


Michael, specializes in media analysis and optimization. I had the opportunity to work with him for over a year. He has deep knowledge and expertise in his domain of skillset.

He assisted our organization in migration from Universal Analytics to Google Analytics 4, meticulous removal of outdated tags, and a knack for auditing and streamlining GTM. Michael ensured our analytics framework is not just upgraded but optimized for maximum efficiency.

His proficiency in setting up customized reports and dashboards brought our data to life, turning numbers into actionable insights. Which empowered our team with the tools and insights needed to make informed, strategic decisions.

I highly recommend Michael for his services.


My current role includes gathering and reporting on Google Analytics. I knew just enough to cobble together a Powerpoint slide with some numbers but we needed someone to really help us dig deep. We are very thankful that Michael became that someone.

He started his contract right smack in the middle of the transition to GA4 and didn’t skip a beat. He did a thorough audit and cleaning of our 4 websites and then hosted a series of training sessions. Our tags were a mess and he was able to clean up and remove outdated tags. The most helpful thing are the reports and dashboards he set up for us. What he built in Looker Studio has saved me hours of monthly work. Most importantly, he has kept in touch and is always responsive to the most mundane of questions.

I look forward to continue working with Michael in the future.

Schedule Your Free Consultation Call Today

During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.

This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.