Google Ads Optimization

Effective campaign optimization turns a marketing strategy into a powerful marketing machine. My Google Ads Optimization service will lower the cost and the increase returns from your Google Ads campaigns.

In this free 30 minute consultation we can discuss your business objectives, measurement strategy, optimization process, and how my Google Ads optimization service could help you reach your business goals faster.

Michael Acland King

I Work With Analytics Data From Many Platforms


Ad Copy Testing

Google Ads Optimization A/B Ad Copy

Is your ad copy working?

  • Do your customers relate to it?
  • Are the CTAs strong?
  • Does does they pass the quality test?

I’ll help you develop a strategic testing process to better understand what your customers want to see in your and why. My objective analysis will show you how to deliver cheaper clicks, more volume and a lower cost per customer.

Creative Testing

Google Ads Optimization Display Ad Testing

Are your display ads profitable? Are they delivering a good return on ad spend?  My display ad optimization process will help you refine your display ad creatives to fully leverage the Google Display Network.

I’ll show you how we develop and constantly improve display creatives with an optimized process.

Search Term Analysis

Google Ads Optimization Search Query Analysis

Working with my suite of reports and third party tools I’ll show you how to semantically mine and analyze your search terms. These tools help you increase your search volume if you have maxed out your reach and drive more conversions at a lower cost.

Benchmarking & Competitor Analysis

Google Ads Optimization Search Term analysis

What’s your competitor doing right now? More importantly what are they doing with their campaigns? Have you compared what you’re doing  against your competitor and the industry as a whole? A competitor analysis could provide you with ways to stand out and differentiate your marketing campaigns from your competitors. You can use the data to plan future strategies, identify opportunity gaps and take advantage of new opportunities.

Reporting and Dashboard Building

Are you really able to visualize what works and doesn’t work in you Google Ads campaigns? Have you built Google Ads dashboards that highlight where the optimization opportunities are?

To get buy-in and action change from your team and steak holders you need to be able to tell a story. Visualizing your data in a way that helps you clearly describe what’s happening and what needs to be done will help you do that.

The first step toward building a data-first culture is to make data readable, and usable by everyone in your organization. Charts and dashboards are one of the easiest ways you can make data digestible. Using tools like Tableau, Google Data Studio and Looker I can help you build complex optimization models that are easy to understand.

Attribution Model Analytics​

Are your marketing campaigns helping to drive bottom-line results? Have you ever wondered if you are optimizing towards the correct events. How can SEO and Paid Search work hand in hand together?

I can help you answer these questions and more with a series of analyses and checks. My optimization process will provide direction and help determine the value of your marketing channels and acquisition strategies.

Google Ads Optimization Attribution

Budget, Frequency, & Touch Forecasting

Have you been spending your marketing resources in the most effective places? Have you delivered too many impressions to your customers or too few? Do you know when and where it’s best to put an ad in front of your customer? Have you worked out what to say and when? Working with me I’ll first help you visualize your touch points with a detailed analysis of what’s happening and then build the optimal mix with which to engage your customers.

Strategic Growth and Acquisition Analysis

Working together we’ll first determine the quality of your Google Ads campaigns. I’ll show you how to optimize your acquisition tactics to achieve your business objectives. We will analyze your current strategy by reviewing the cost, quality, and optimal volume to provide you with a more measurable understanding of the issues and opportunities available.

Past Analytics Consultations


Merlin Entertainment, the owner of Legoland, is the largest attraction operator in Europe. They manage 89 websites across 22 countries for over 100 attractions. The team’s marketing was held back by its lack of data and needed a solution.

A bespoke code implementation & Google Tag Manager migration provided an effective tracking & reporting solution. We provided technical consultancy, coding & project management.

This enabled one of the most significant changes to the way Merlin Entertainment controlled its data in years. The data analysts now trust the data they are receiving and the marketing team could confidently increase the ad spend.

What My Customers
Say About Me

Having immense knowledge of a subject is important. However, being able to talk about it and instruct in a clear manner doesn’t come very often. I can comfortably say Mike’s level of excellence paired with his concise instructions is rare.


Hammid S

Michael’s consulted on the implementation of our largest and most complex brands to Google Tag Manager and provided ongoing consultancy which made this complicated project and pleasure to work on. I have found Mike to be knowledgeable on a vast array of the subject and eager to share that knowledge.

Michael Chang

Michael Chang

Mike consulted at Build Direct on innovating new digital marketing strategies. He has also trained me to use Google Tag Manager and Google Adwords at an advanced level. Mike goes beyond what we request to give us the best recommendation possible.

Michael Bae

Michael Bae

His technical ability and understanding added incredible value to our team. He always provided accurate, reliable work, plus he was proactive and responsive to all the challenges we faced.

Ryan Webb

Ryan Webb

His approach to customer acquisition encapsulates the COA -> ROI. When I need to talk about data-led marketing/sales, Michael is my first and only phone call. If you’re looking to grow your business and want expertise in data-led marketing, call Michael.

Nicole Parmar

Nicole Parmar

A true specialist, on top of the continuous evolution of online advertising strategies and can be relied on to persistently and consistently work to get our clients results.

Audrey Ple

Audrey Ple

Previous Analytics Consultations

Pangea Maps

Pangea Maps 10Xed their leads within twelve months. They went on, the following holiday season, to triple their year-on-year revenue and maintain a substantial 30% margin on their sales.

The team at Pangea Maps were getting leads, but the leads were not cheap. They didn’t know what was landing customers, and they didn’t know what had caused the business growth to fluctuate.

We worked with Pangea to tie their online metrics to business objectives. Identify the most important data points and map out a data-led marketing strategy.

Book a Consultation With a Google Ad Optimization Consultant Now.

In this free 30 minute consultation we can discuss how Google ads optimization can help you reach your business objectives.

I would love to learn more about the goals for your marketing and sales campaigns and I would be happy to give you some free advice.

To schedule your strategy consultation with me, please click the button below to check my availability and select a convenient time to talk.

This consultation is an opportunity for you to tell me about the project you have in mind and we can discuss how we might work together.

I can offer my Google Ads Optimization service in person or remotely. To find out more about my in house service see:

– Seattle Google Ads Optimization

– Vancouver Google Ads Optimization

– Toronto Google Ads Optimization

– Calgary Google Ads Optimization