Google Analytics Audit

Uncover the Truth in Your Data with a Google Analytics Audit

Michael Acland King

Unlock the potential of your data with an expert Google Analytics audit. I’ll delve deep into your Google Analytics setup to identify issues, optimize tracking, and provide actionable insights that drive your business forward. Partner with me to ensure your analytics deliver accurate, meaningful data that accelerates your businesses growth.


Why Choose My Audit Services?

Detailed and Thorough

I leave no stone unturned in your analytics setup. My comprehensive Google Analytics audits identify and resolve issues, ensuring your data is accurate and reliable.

Customized Solutions

Every business is unique, and so are its analytics needs. I provide tailored Google Analytics audit solutions that address your specific challenges and objectives.

Expert Guidance

Benefit from my extensive experience and deep understanding of Google Analytics. I provide clear, actionable recommendations to enhance your analytics performance.

My Comprehensive Google Analytics Audit Services

Full Google Analytics Audit

A deep dive into your entire Google Analytics setup to ensure everything is configured correctly and running smoothly.

  • Detailed examination of your current setup.
  • Identification of data discrepancies and errors.
  • Actionable recommendations for improving your setup.

Data Quality and Accuracy Check

Ensure your data is accurate, reliable, and actionable.

  • Identify and rectify inaccuracies.
  • Fix data collection and reporting issues.
  • Strategies for maintaining high data quality.

Conversion Tracking and Goal Setting

Make sure your conversions and goals align with your business objectives.

  • Evaluate and optimize your existing goals.
  • Ensure accurate tracking of conversions.
  • Strategies to enhance goal and conversion tracking.

Event Tracking and Custom Dimensions

Capture the most relevant data with advanced event tracking and custom dimensions.

  • Review and optimize event tracking setup.
  • Implement and optimize custom dimensions and metrics.
  • Detailed analysis of user behaviors and interactions.

E-commerce Tracking Audit

Optimize your e-commerce tracking to maximize sales and growth insights.

  • Ensure accurate tracking of e-commerce activities.
  • Identify key metrics and drop-off points.
  • Strategies to improve e-commerce data accuracy.

Data Privacy and Compliance Check

Ensure your analytics setup complies with data privacy regulations like GDPR and CCPA.

  • Assess your setup for compliance with privacy laws.
  • Steps to ensure full compliance.
  • Strategies for ongoing compliance.

Our Proven Audit Process

1. Initial Consultation

I start with an in-depth consultation to understand your business, objectives, and current analytics setup. This helps me tailor the audit to meet your specific needs.

2. Comprehensive Audit

I conduct a thorough audit of your Google Analytics setup, including:

  • Detailed examination of your current setup.
  • Identify and resolve data discrepancies.
  • Ensure accurate tracking.
  • Comprehensive evaluation of e-commerce tracking and data privacy compliance.

3. Detailed Report and Recommendations

Based on our findings, I provide a detailed report with actionable recommendations aimed at improving your analytics setup. This includes:

  • Detailed list of issues and discrepancies.
  • Clear, actionable recommendations.
  • Steps to enhance your analytics setup.

4. Implementation Support

I assist with the implementation of our recommendations to ensure your analytics setup is optimized for accuracy and performance. This phase includes:

  • Guidance on implementing changes.
  • Implementation of industry best practices.
  • Ongoing support to ensure optimal performance.

5. Review and Follow-Up

I provide ongoing support to ensure your analytics setup remains optimal. Our follow-up includes:

  • Regular assessments of your setup.
  • Continuous optimization based on performance data.
  • Adjustments as needed to maintain data accuracy and relevance.

Why you should work with me

  • Results-Driven: Together we’ll craft strategies that exceed your marketing objectives.
  • Clear Communication: I’m pride myself on keeping everyone informed, aligned and projects moving swiftly.
  • Diverse Experience: Expertise across B2B, B2C, Ecom, Lead Gen and SaaS.
  • Professionalism: 15+ years of industry excellence.

Advanced Tracking Implementation for, a web platform for social media influencers to earn commissions, required advanced analytics to enhance user engagement and platform optimization. We integrated Google Tag Manager for efficient tag management, Google Analytics 4 for a unified view of user interactions, and Tableau for dynamic reporting. This setup enabled detailed tracking of user actions such as clicks and video engagement, providing influencers and’s team with actionable insights for optimizing content and strategies.

The implementation significantly improved data accessibility and usability, allowing influencers to maximize earnings and refine their content approaches effectively. leveraged these insights to enhance platform functionality and user engagement, establishing a robust, data-driven business model that supports continuous growth and community support.



As a Consultant, Mike did an excellent job in helping our team migrate from Universal Analytics to GA4. His extensive knowledge of Google’s various products allowed our team to conduct paid ad campaigns more effectively and efficiently, as well as improved our website reporting. He clearly explained the more technical aspects of the Google properties that we weren’t familiar with, and his positive demeanor was appreciated. Highly recommend!!


I contacted Michael looking for some analytics help. After a discovery call we unfortunately did not partner together. Michael went above and beyond to find another company that could help us with our unique needs. He also followed up a few times to see if I needed any help. I gave him no work and he still worked hard to make sure I was happy. Very professional and genuine.


Michael helped us migrate our 4 websites from Universal Analytics to GA4, including removal of the old UA tags, audit/cleanup of GTM, set us up with reporting/dashboards and provided training. Highly recommended!


Mike was our consultant to help with innovating new digital marketing strategies. He has also trained me to use Google Tag Manager and Google Adwords at an advanced level.

Mike goes beyond what we request to give us the best recommendation possible. He is extremely passionate about digital marketing and is a pleasure to work with! Thanks for all your help!


Michael, specializes in media analysis and optimization. I had the opportunity to work with him for over a year. He has deep knowledge and expertise in his domain of skillset.

He assisted our organization in migration from Universal Analytics to Google Analytics 4, meticulous removal of outdated tags, and a knack for auditing and streamlining GTM. Michael ensured our analytics framework is not just upgraded but optimized for maximum efficiency.

His proficiency in setting up customized reports and dashboards brought our data to life, turning numbers into actionable insights. Which empowered our team with the tools and insights needed to make informed, strategic decisions.

I highly recommend Michael for his services.


My current role includes gathering and reporting on Google Analytics. I knew just enough to cobble together a Powerpoint slide with some numbers but we needed someone to really help us dig deep. We are very thankful that Michael became that someone.

He started his contract right smack in the middle of the transition to GA4 and didn’t skip a beat. He did a thorough audit and cleaning of our 4 websites and then hosted a series of training sessions. Our tags were a mess and he was able to clean up and remove outdated tags. The most helpful thing are the reports and dashboards he set up for us. What he built in Looker Studio has saved me hours of monthly work. Most importantly, he has kept in touch and is always responsive to the most mundane of questions.

I look forward to continue working with Michael in the future.


Our team really values working with Mike! His expertise speaks for itself, but what’s more is his warm presence walking team members of varying level of experience with digital data through the various dashboards and tools.


Michael is an analytics guru! We engaged his services for our GA4 migration, the enhancement and correction of our GTM tags, consultation on our Google Ad campaigns, and comprehensive training for our team on utilizing each tool. I wholeheartedly endorse Michael and looking forward to working with him again in the future.


Had a consultation call with Michael to clarify a few questions about GA4 and tracking conversions better on our website. he was super helpful with his responses, and helped us validate a lot of things we’re doing, as well as improving processes in few aspects.

He also took the time to get back with a detailed email, explaining all questions I had in mind, as well as giving possible solutions with pros and cons.

Definitely recommend for anyone making the transition to GA4 and/or looking to improve the way they track their conversions


I had the pleasure of collaborating with Mike at Corporate Finance Institute, where his expertise proved invaluable in enhancing our paid media strategies and reporting capabilities.

Mike demonstrated an impressive blend of technical proficiency and adept communication skills, effortlessly translating complex technical concepts into easily understandable terms. He provided clear explanations on how each API of major paid media platforms operates, and the optimal methods for extracting data to facilitate easy report creation in Tableau.

Without Mikes guidance, achieving similar results would have undoubtedly taken us three times longer. Mike’s clear instructions and insights empowered our team to make the most of our data.

I confidently recommend Mike to any organization seeking to elevate their analytics and reporting capabilities

Schedule Your Free Consultation Call Today

During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.

This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.