Our goal is to remove the barriers between data analysis and taking action.
The analysis we do is built on robust data science principles, but it’s written for humans. It gives users with varying technical abilities and deep subject expertise clear instruction and meaningful answers to their questions. We designed it to be read and implemented.
Advertisers and agencies work with us to:
After an initial phone consultation, we’ll pull together all the key stakeholders to define the projects’ scope. This is an opportunity to establish:
Modern advertisers collect a lot of data. Structured data like Google Analytics, log files and spreadsheets. Unstructured data like emails, social media comments, documents, and videos.
Using the data from your marketing campaigns, we can create attribution recommendations, forecasts analysis, and testing hypotheses. We’ll help you understand why things happen, what works and what you can do to improve the things that don’t work.
But we go much further. We’ll analyze the data from disconnected systems to uncover new opportunities. Using advanced analysis tools we’ll help you:
Our goal is to integrate and transform your corporate data and publicly accessible data into a coherent data asset. One that we can use to build a marketing strategy.
We help our customers rise to the challenge. Our team is backed by a suite of tools and processes that skilled experts use for our data integration and analysis:
Merlin Entertainment, the owner of Legoland, is the largest attraction operator in Europe. They manage 89 websites across 22 countries for over 100 attractions. The team’s marketing was held back by its lack of data and needed a solution.
A bespoke code implementation & Google Tag Manager migration provided an effective tracking & reporting solution. We provided technical consultancy, coding & project management.
This enabled one of the most significant changes to the way Merlin Entertainment controlled its data in years. The data analysts now trust the data they are receiving and the marketing team could confidently increase the ad spend.
Having immense knowledge of a subject is important. However, being able to talk about it and instruct in a clear manner doesn’t come very often. I can comfortably say Mike’s level of excellence paired with his concise instructions is rare.
Michael’s consulted on the implementation of our largest and most complex brands to Google Tag Manager and provided ongoing consultancy which made this complicated project and pleasure to work on. I have found Mike to be knowledgeable on a vast array of the subject and eager to share that knowledge.
Mike consulted at Build Direct on innovating new digital marketing strategies. He has also trained me to use Google Tag Manager and Google Adwords at an advanced level. Mike goes beyond what we request to give us the best recommendation possible.
His technical ability and understanding added incredible value to our team. He always provided accurate, reliable work, plus he was proactive and responsive to all the challenges we faced.
His approach to customer acquisition encapsulates the COA -> ROI. When I need to talk about data-led marketing/sales, Michael is my first and only phone call. If you’re looking to grow your business and want expertise in data-led marketing, call Michael.
A true specialist, on top of the continuous evolution of online advertising strategies and can be relied on to persistently and consistently work to get our clients results.
Pangea Maps 10Xed their leads within twelve months. They went on, the following holiday season, to triple their year-on-year revenue and maintain a substantial 30% margin on their sales.
The team at Pangea Maps were getting leads, but the leads were not cheap. They didn’t know what was landing customers, and they didn’t know what had caused the business growth to fluctuate.
We worked with Pangea to tie their online metrics to business objectives. Identify the most important data points and map out a data-led marketing strategy.
I would love to learn more about the goals for your marketing and sales campaigns and I would be happy to give you some free advice.
To schedule your strategy consultation with me, please click the button below to check my availability and select a convenient time to talk.
This consultation is an opportunity for you to tell me about the project you have in mind and we can discuss how we might work together.