The Marketing Optimization Blog by Michael Acland King

Marketing Strategies

Free Google Data Studio SEO Reports

This easy to use Google Data Studio SEO dashboard will help you keep on top of your SEO strategy and track performance of your SEO campaigns.

Marketing Strategies

5 Reports To Get More YouTube Clicks In 2020

I’m going to show you how to get more clicks on your YouTube videos by using data analytics and analysis techniques. By using strategic optimization and data analysis we are going to get more YouTube clicks by process rather than guessing.

Marketing Strategies

4 Free SEO Reports

These 4 free SEO reports are my goto reports for analysis and optimization. They help me quickly identify the areas of a website I should be investing my time. These same SEO reports have helped many of my clients and my websites. In fact, for one client these same reports generated almost 10,000 new visitors […]

Marketing Strategies

5 Reports To Improve SEO With Google Search Console

I created these reports because I wanted to improve SEO with Google Search Console but found the interface frustratingly limited. These reports use the Google Search Console API to pull out the data, format it into useful charts and tables that can guide your SEO strategy. I use these same reports for my own data-led […]

Marketing Strategies

3 SEO Quick Wins (Report Templates to Spot Them) & Action Tips

Today I’ll share with you the reports I use to identify the biggest SEO quick wins. They highlight SEO opportunities that are immediately actionable and don’t require content creation or link building.

Marketing Strategies

How To Test Your Ads [with templates]

I created this data-led process for testing ads because I couldn’t predict if an ad would succeed or fail. I was frustrated that the ads should technically work according to the analyst or the designer, but half the time they didn’t. This method uses facts to inform the creative design process. It minimizes the risk […]

Marketing Strategies

How to Optimize Your Marketing Campaigns

Digital advertising is a complicated beast. Let’s think about the scenarios that cause so many headaches for digital advertisers and answer the following with what you would do: Kill, Segment, Leave, or Scale

Marketing Strategies

Finding Your Target Market Using a Data-led Process

Learn how to strategically find your best customers and target them more effectively using data. If you do not see the results you expected from your marketing campaigns, there could be two big reasons. Your ad copy is sending the wrong message to the audience your targeting. You’re targeting people that will never click or […]

Marketing Strategies

How To A/B Test Using A Data-Led Process

Have you read any “How To A/B Test” case studies recently, and did it leave you with more questions than answers? Most case studies leave out the critical thinking that goes into a successful A/B test. The author rarely explains how they did the A/B test, and most frustratingly they leave out the raw data […]

Marketing Strategies

The Art Of A Data-Driven Marketing Strategy [With Templates]

The two common problems I see when assessing an advertisers marketing strategy are: They’re underutilizing their own organization’s data. Or, they do a bit of this, a bit of that, and they see what sticks. Believe it or not – it’s as simple as following a step-by-step process.