Google Tag Manager Training

Optimize Your Tracking and Maximize Your Marketing with Google Tag Manager Training

Michael Acland King

Are you a business owner or digital marketing leader looking for a seasoned Google Tag Manager Trainer to enhance your teams skillset? My Google Tag Manager Training will prepare you for all the tagging challenges you will encounter.

My Google Tag Manager training courses are designed specifically for marketers and analysts who are actively working on the tools. These workshops are crafted to be fun, hands-on, and practical. One thing is for sure: in this workshop, you will learn the essential skills you need to get the job done.

Navigating the complexities of data management in the digital world can be overwhelming. Tagging, extracting, storing data, and visualizing it effectively are essential to uncovering insights that guide business decisions, track progress towards goals, and benchmark against industry standards.

As a Google Tag Manager expert, I recognize that every business has distinct objectives and challenges. When you consult with an expert like me, I assess your specific needs and tailor my training to ensure my training aligns with your vision for online success.

Whether you’re already equipped with a fully configured Google Tag Manager setup or just starting out with your first Google Tag Manager instance, I’m here to assist. My role extends beyond teaching you how to retrieve data; I aim to empower you to derive actionable insights and integrate them into a robust data strategy. This approach not only solves immediate analytical challenges but also enhances your long-term strategic decision-making.


What you will learn from this Google Tag Manager training

  • My Approach for Tackling Unique Google Tag Manager Tracking Challenges I will share my proven methods for addressing common and unique challenges in Google Tag Manager. This includes troubleshooting and leveraging advanced features to maximize your tracking.
  • Get Hands-On Training with Real-World Scenarios My Google Tag Manager training sessions are built around real-world scenarios that you might face in your daily work. This practical approach ensures that you can immediately apply what you learn.
  • Access Tools and Scripts from My Experts’ Library Participants will gain access to a library of tools and scripts developed by experts. These resources are designed to simplify your work and enhance your efficiency.
  • Learn How to Implement a Tagging Strategy You will learn how to develop and implement an effective tagging strategy. This is essential for accurate data collection and analysis, which in turn supports better decision-making.
  • Get Face Time with Me to Help Solve Your Challenge My training includes dedicated time with me, so I can help you tackle specific challenges you are facing. This personalized support ensures that you get the most out of the training and can apply the knowledge directly to your work.

Google Tag Manager syllabus

I’m an expert practitioner and use the Google Tag Manager daily. I’ve managed, implemented, and migrated Google Tag Manager accounts for some of the biggest companies in the world. By the end of this course, you’ll feel confident migrating a Google Analytics account to GTM, setting up GTM, and you’ll have a solid technical understanding of the tool.

  • How Google Tag Manager Works
    • Introduction to GTM and its benefits
    • Overview of the GTM interface and features
  • Tags, Rules, and Variables Explained
    • Understanding the core components of GTM
    • Setting up tags, triggers, and variables effectively
  • How to Set Up Google Analytics Tags in GTM
    • Integrating Google Analytics with GTM
    • Creating and configuring GA tags for optimal tracking
  • Tracking Visits, Events, & Social
    • Implementing visit tracking
    • Setting up event tracking for user interactions
    • Tracking social interactions and shares
  • Tracking Cross-Domain & E-Commerce
    • Setting up cross-domain tracking for accurate user journeys
    • Implementing e-commerce tracking to capture transaction data
  • Tracking Clicks and Form Submits
    • Creating tags for click tracking
    • Setting up form submission tracking for lead generation
  • Using the Google Tag Manager Data Layer
    • Understanding the data layer and its role
    • Implementing and managing data layer variables
  • Floodlight Integration with Google Tag Manager
    • Setting up Floodlight tags for DoubleClick
    • Tracking conversions and campaign performance
  • Google Ads Tags and Implementation
    • Integrating Google Ads with GTM
    • Setting up and managing Google Ads conversion tracking
  • Building Custom HTML Tags for Bespoke Tracking
    • Creating custom HTML tags for unique tracking needs
    • Using custom tags to extend GTM functionality
  • Debugging, Previewing, and Publishing
    • Utilizing GTM’s debugging and preview tools
    • Best practices for publishing tags and changes
  • Version Control and Pushing Live
    • Managing versions and updates
    • Safely pushing changes live and rollback procedures
  • Reviewing and Using the Data
    • Analyzing the data collected through GTM
    • Leveraging insights for better decision-making

By the end of the course, you’ll have the skills to confidently manage your Google Tag Manager setup, ensuring robust and accurate data collection for your marketing efforts.


As an old school marketing manager who knew very little about paid digital advertising, I thank my lucky stars I had Mike to mentor me. His expertise, guidance and encouragement were instrumental in my professional development as I transitioned to a more digital role in my career. Mike went out of his way to volunteer his free time on a weekly basis to help me learn the workings of digital ads over the course of a few years.

As a result of that mentorship and training, I was able to launch several successful programs for my freelance clients and also advance my career. Mike consulted me as I worked on my gigs, and gave me clear insights about the workings of Google ads, Facebook ads, SEO, new platforms, tools and features. He is patient and dedicated, easygoing, composed and never judges, regardless of how silly my questions are!

I gained a lot of confidence because of his support. If looking for a collaborator, project manager, colleague on your digital team – I highly recommend Mike!


Michael expertly gathers and delivers usable data for marketing decision-making in a clear and understandable format with custom dashboards and reports. His expertise of Google Ads was incredibly valuable in our one-to-one training and account management.


Mike has been contracted with our team at Compassion Canada for the last several months, and has been such an asset to our team. He is professional, very skilled, and his insights have brought our team to another level.

Mike skillfully guided us through the migration from Universal Analytics to GA4, but he has also helped us with a number of projects including a very insightful audit of our Google Tag Manager and Google Analytics Accounts, setting up tags in GTM in alignment with Cookie Consent settings, and continues to provide insights and training to level up our internal team. Thank you so much Mike, we are so blessed to have you as part of the team.


Mike is a pleasure to work with and has such a deep source of knowledge which we’ve tapped into at iamota, both to educate our internal team and to recommend to our clients. Leveraging Mike’s understanding of how businesses can use their data as a tool to build your brand, track online behaviours and better understand audiences has been incredibly valuable.

Mike always goes above and beyond to provide support and guidance, and I would recommend him to any business (or agency) looking for support with data analytics and more!


Michael, specializes in media analysis and optimization. I had the opportunity to work with him for over a year. He has deep knowledge and expertise in his domain of skillset.

He assisted our organization in migration from Universal Analytics to Google Analytics 4, meticulous removal of outdated tags, and a knack for auditing and streamlining GTM. Michael ensured our analytics framework is not just upgraded but optimized for maximum efficiency.

His proficiency in setting up customized reports and dashboards brought our data to life, turning numbers into actionable insights. Which empowered our team with the tools and insights needed to make informed, strategic decisions.

I highly recommend Michael for his services.


My current role includes gathering and reporting on Google Analytics. I knew just enough to cobble together a Powerpoint slide with some numbers but we needed someone to really help us dig deep. We are very thankful that Michael became that someone.

He started his contract right smack in the middle of the transition to GA4 and didn’t skip a beat. He did a thorough audit and cleaning of our 4 websites and then hosted a series of training sessions. Our tags were a mess and he was able to clean up and remove outdated tags. The most helpful thing are the reports and dashboards he set up for us. What he built in Looker Studio has saved me hours of monthly work. Most importantly, he has kept in touch and is always responsive to the most mundane of questions.

I look forward to continue working with Michael in the future.


Our team really values working with Mike! His expertise speaks for itself, but what’s more is his warm presence walking team members of varying level of experience with digital data through the various dashboards and tools.


Michael is an analytics guru! We engaged his services for our GA4 migration, the enhancement and correction of our GTM tags, consultation on our Google Ad campaigns, and comprehensive training for our team on utilizing each tool. I wholeheartedly endorse Michael and looking forward to working with him again in the future.

Advanced Tracking Implementation for, a web platform for social media influencers to earn commissions, required advanced analytics to enhance user engagement and platform optimization. We integrated Google Tag Manager for efficient tag management, Google Analytics 4 for a unified view of user interactions, and Tableau for dynamic reporting. This setup enabled detailed tracking of user actions such as clicks and video engagement, providing influencers and’s team with actionable insights for optimizing content and strategies.

The implementation significantly improved data accessibility and usability, allowing influencers to maximize earnings and refine their content approaches effectively. leveraged these insights to enhance platform functionality and user engagement, establishing a robust, data-driven business model that supports continuous growth and community support.

Schedule Your Free Consultation Call Today

During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.

This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.