Google Analytics 4 Training

Elevate Your Data Skills and Drive Success with Google Analytics 4 Training

Michael Acland King

These Google Analytics 4 training courses are designed for marketers and analysts who are actively using the platform. These workshops are engaging, hands-on, and practical, ensuring you gain the essential skills needed to leverage GA4 effectively.

Navigating the complexities of data management in today’s digital landscape can be daunting. My workshops are crafted to provide you with practical experience in tagging, extracting, storing, and visualizing data. These skills are crucial for uncovering insights that drive business decisions, track progress, and benchmark against industry standards.

As a Google Analytics 4 expert, I understand that each business has unique objectives and challenges. When you work with me, I assess your specific needs and tailor the training to align with your goals. This ensures that you gain the most relevant and actionable insights from your GA4 implementation.

Whether you have an existing Google Analytics setup or are just beginning with GA4, my training will support your journey. My goal is to empower you to not only retrieve data but also derive meaningful insights and integrate them into a robust data strategy. This approach addresses immediate analytical challenges and enhances long-term strategic decision-making.


What You Will Learn

Essential Skills for Effective Data Management

  • Tagging and Tracking – Learn how to set up and manage tags to collect the right data.
  • Data Extraction and Storage – Understand the best practices for extracting and storing data.
  • Data Visualization – Master the tools and techniques for creating insightful reports and dashboards.
  • Custom Dimensions and Metrics – Learn to configure and utilize custom dimensions and metrics to gain deeper insights.

Practical Application of Your GA4 Skills

  • Ensure your analytics efforts are aligned with your business objectives.
  • Learn to interpret data effectively to make informed decisions.
  • Utilize advanced GA4 features to enhance your data collection and analysis capabilities.

Why Invest in Google Analytics 4 Training?

Stay Ahead in the Digital Landscape

In the rapidly evolving digital world, staying updated with the latest tools and techniques is essential. Google Analytics 4 offers advanced features and capabilities that can significantly enhance your data strategy and business performance.

Enhance Your Team’s Expertise

Investing in training ensures your team is equipped with the knowledge and skills to maximize the potential of GA4. This not only improves your current analytics efforts but also prepares your business for future challenges and opportunities.

Schedule Your Google Analytics 4 Training Today

Take the first step towards mastering Google Analytics 4 and unlocking the full potential of your data. Schedule a consultation with me, Michael Acland King, to discuss how my tailored training sessions can benefit your team and drive your business forward. Let’s work together to turn your data into actionable insights and strategic success.

My GA4 Training Can Help You

  • Account Setup & Migration: Tailored tracking solutions, from basic analytics to advanced event tracking via Google Tag Manager, customized to meet your specific needs.
  • Analytics Data Audits: Comprehensive review of your current analytics setups to identify improvement opportunities and areas requiring additional support, enhancing your data’s effectiveness.
  • Conversion Optimization: Expertise in optimizing conversion rates and enabling precise attribution channels to identify data sources, boosting your ROI.
  • Custom Dashboards: Development of personalized dashboards that simplify complex data, enabling key stakeholders to make informed decisions quickly.
  • Expert Google Analytics Consulting: A thorough audit designed to streamline your analytics process and maximize tool utility, including:
    • A clear project plan outlining expectations, deliverables, and outcomes.
    • Discovery meetings to align with your business objectives.
    • In-depth audit of your Google Analytics settings and usage.
    • Troubleshooting to resolve data quality issues.
    • Detailed reporting with actionable insights for improving your analytics setup.
  • Attribution Model Analysis: Insights into customer engagement and purchase processes, linking offline and online data to optimize marketing strategies.
  • Competitor Research & Benchmarking: Analysis of industry trends and competitor strategies to capture missed opportunities and distinguish your brand.
  • Page Analysis, Conversion Optimization, and Message Science: Strategies to enhance page engagement and optimize messaging to resonate with your audience and improve sales.
  • Budget, Frequency, & Touch Forecasting: Optimization of marketing spend across channels to maximize returns and effectively utilize resources.
  • Strategic Growth and Acquisition Analysis: Analysis of marketing channels to refine acquisition tactics and enhance lead and sales quality.
  • Reporting and Dashboard Building: Custom reports and dashboards tailored to highlight key data, simplifying Google Analytics usage and improving decision-making processes.

Advanced Tracking Implementation for, a web platform for social media influencers to earn commissions, required advanced analytics to enhance user engagement and platform optimization. We integrated Google Tag Manager for efficient tag management, Google Analytics 4 for a unified view of user interactions, and Tableau for dynamic reporting. This setup enabled detailed tracking of user actions such as clicks and video engagement, providing influencers and’s team with actionable insights for optimizing content and strategies.

The implementation significantly improved data accessibility and usability, allowing influencers to maximize earnings and refine their content approaches effectively. leveraged these insights to enhance platform functionality and user engagement, establishing a robust, data-driven business model that supports continuous growth and community support.



As an old school marketing manager who knew very little about paid digital advertising, I thank my lucky stars I had Mike to mentor me. His expertise, guidance and encouragement were instrumental in my professional development as I transitioned to a more digital role in my career. Mike went out of his way to volunteer his free time on a weekly basis to help me learn the workings of digital ads over the course of a few years.

As a result of that mentorship and training, I was able to launch several successful programs for my freelance clients and also advance my career. Mike consulted me as I worked on my gigs, and gave me clear insights about the workings of Google ads, Facebook ads, SEO, new platforms, tools and features. He is patient and dedicated, easygoing, composed and never judges, regardless of how silly my questions are!

I gained a lot of confidence because of his support. If looking for a collaborator, project manager, colleague on your digital team – I highly recommend Mike!


Michael expertly gathers and delivers usable data for marketing decision-making in a clear and understandable format with custom dashboards and reports. His expertise of Google Ads was incredibly valuable in our one-to-one training and account management.


Mike was our consultant to help with innovating new digital marketing strategies. He has also trained me to use Google Tag Manager and Google Adwords at an advanced level.

Mike goes beyond what we request to give us the best recommendation possible. He is extremely passionate about digital marketing and is a pleasure to work with! Thanks for all your help!


Michael was phenomenal to work with! At Blakes, we used his services to assist us with our GA4 migration, updating/fixing our GTM tags, consulted on our Google Ad campaigns and even trained our staff on how to use each tool. I highly recommend Michael, and will be recommending him as much as I can!


Mike has been contracted with our team at Compassion Canada for the last several months, and has been such an asset to our team. He is professional, very skilled, and his insights have brought our team to another level.

Mike skillfully guided us through the migration from Universal Analytics to GA4, but he has also helped us with a number of projects including a very insightful audit of our Google Tag Manager and Google Analytics Accounts, setting up tags in GTM in alignment with Cookie Consent settings, and continues to provide insights and training to level up our internal team. Thank you so much Mike, we are so blessed to have you as part of the team.


My current role includes gathering and reporting on Google Analytics. I knew just enough to cobble together a Powerpoint slide with some numbers but we needed someone to really help us dig deep. We are very thankful that Michael became that someone.

He started his contract right smack in the middle of the transition to GA4 and didn’t skip a beat. He did a thorough audit and cleaning of our 4 websites and then hosted a series of training sessions. Our tags were a mess and he was able to clean up and remove outdated tags. The most helpful thing are the reports and dashboards he set up for us. What he built in Looker Studio has saved me hours of monthly work. Most importantly, he has kept in touch and is always responsive to the most mundane of questions.

I look forward to continue working with Michael in the future.


Our team really values working with Mike! His expertise speaks for itself, but what’s more is his warm presence walking team members of varying level of experience with digital data through the various dashboards and tools.


Michael helped us migrate our 4 websites from Universal Analytics to GA4, including removal of the old UA tags, audit/cleanup of GTM, set us up with reporting/dashboards and provided training. Highly recommended!

Schedule Your Free Consultation Call Today

During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.

This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.