Google Ads Training

Transform Your Marketing with Google Ads Training

Michael Acland King

I specialize in Google Ads training that is designed to meet you exactly where you are and guide you to where you want to be. My services are perfect for business owners, marketing teams, and agencies looking to enhance their skills and strategies in Google Ads.

Is This You?

Are you a business owner eager to master Google Ads to propel your business? Are you part of a marketing team striving for Google Ads excellence? Or perhaps you’re an agency aiming to craft superior Google Ads campaigns for your clients?

If any of these resonate, my personalized coaching is crafted just for you.

What I Offer

I provide comprehensive Google Ads training tailored to your needs. Whether you are beginning from scratch or seeking advanced insights to refine your current strategies, I can help. My training is flexible, available in-house, remotely, one-on-one, or as group sessions, ensuring it fits your specific situation.

Let me help elevate your Google Ads strategies and achieve beyond your expectations. Together, we can enhance your skills and ensure your Google Ads campaigns are successful.


What you will gain from a free consultation

  • We’ll discuss your specific training needs and the outcomes you’re aiming to achieve.
  • I’ll share more about my background and training experience.
  • Dive into the methodologies I use in training and mentorship.
  • Explore how targeted training can significantly amplify your marketing efforts.
  • Get a preview of what a customized training plan could look like for you or your team.

How my Google Ads training can help you

  • Refine Campaign Structures for Optimal Performance: Learn how to master complex account setups and leverage various campaign types for strategic targeting and control.
  • Master Sophisticated Bidding Strategies: Harness advanced automated bidding strategies and custom bid strategies utilizing machine learning to optimize your ad spend for maximum returns.
  • Deepen Audience Engagement: Utilize detailed segmentation and audience insights to tailor your campaigns precisely, enhancing engagement and conversion rates.
  • Optimize Keywords and Advertisements: Advance your skills in keyword management and ad optimization, learning to craft compelling ad copy and strategically use ad extensions to maximize impact.
  • Improve Attribution and Conversion Tracking: Implement and troubleshoot sophisticated conversion tracking systems and use varied attribution models to accurately measure and enhance campaign effectiveness.
  • Leverage Competitive Analysis: Utilize tools and strategies to analyze competitors’ actions, adapt your strategies based on these insights, and identify market opportunities.
  • Data-Driven Decisions: Enhance your ability to create custom reports, interpret complex data, and make informed decisions using advanced reporting features.
  • Stay Updated with Google Ads Innovations: Learn about the latest Google Ads features and updates, such as new ad formats and changes in privacy laws, to maintain cutting-edge campaign strategies.
  • Emerging Trends and Future Technologies: Explore how to use emerging technologies and trends like AI and machine learning on PPC, preparing for future shifts in the digital advertising landscape.

Why you should work with me

  • Results-Driven: Together we’ll craft strategies that exceed your marketing objectives.
  • Clear Communication: I’m pride myself on keeping everyone informed, aligned and projects moving swiftly.
  • Diverse Experience: Expertise across B2B, B2C, Ecom, Lead Gen and SaaS.
  • Professionalism: 15+ years of industry excellence.

Case Study: How I grew leads by 20x using data-driven marketing

I used a step-by-step data-driven marketing strategy to increase sales—20x over four years. The approach focused on learning and understanding customer behaviors and preferences through data analysis, allowing for the personalization of marketing messages and hyper targeted advertising. This strategic shift increased total lead numbers month-over-month but also improved the company’s ability to nurture and develop customer relationships, and increase lead to sale rates. Read more


As an old school marketing manager who knew very little about paid digital advertising, I thank my lucky stars I had Mike to mentor me. His expertise, guidance and encouragement were instrumental in my professional development as I transitioned to a more digital role in my career. Mike went out of his way to volunteer his free time on a weekly basis to help me learn the workings of digital ads over the course of a few years.

As a result of that mentorship and training, I was able to launch several successful programs for my freelance clients and also advance my career. Mike consulted me as I worked on my gigs, and gave me clear insights about the workings of Google ads, Facebook ads, SEO, new platforms, tools and features. He is patient and dedicated, easygoing, composed and never judges, regardless of how silly my questions are!

I gained a lot of confidence because of his support. If looking for a collaborator, project manager, colleague on your digital team – I highly recommend Mike!


I’ve had the pleasure of collaborating with Mike across two different companies. His proficiency in managing the intricate details of Google Ads, from testing and optimizing ad copy to setting up tracking and tags, has been instrumental in enhancing our online presence. Moreover, Mike’s aptitude for constructing comprehensive reporting dashboards has provided us with a holistic view of our digital marketing efforts, enabling us to make informed decisions swiftly. His commitment to continually test and optimize ad copy has undeniably contributed to our campaigns’ success, showcasing his unwavering dedication to achieving optimal results.

What truly sets Mike apart is his exceptional intellect, highly analytical mindset, and unparalleled creativity in devising innovative marketing strategies. His ability to think outside the box has proven invaluable in navigating the dynamic landscape of online advertising.

Without a doubt, I would recommend Mike for any business seeking a strategic and proficient digital marketing partner.


I had the pleasure of collaborating with Mike at Corporate Finance Institute, where his expertise proved invaluable in enhancing our paid media strategies and reporting capabilities.

Mike demonstrated an impressive blend of technical proficiency and adept communication skills, effortlessly translating complex technical concepts into easily understandable terms. He provided clear explanations on how each API of major paid media platforms operates, and the optimal methods for extracting data to facilitate easy report creation in Tableau.

Without Mikes guidance, achieving similar results would have undoubtedly taken us three times longer. Mike’s clear instructions and insights empowered our team to make the most of our data.

I confidently recommend Mike to any organization seeking to elevate their analytics and reporting capabilities


Working with Michael was a delightful experience for the whole digital marketing team at SAXX Underwear. From meticulously auditing Google Ads and Facebook Ads to seamlessly migrating SAXX from Universal Analytics to GA4, his expertise is unparalleled. His insights not only optimized the ad spend but significantly boosted ROAs, showcasing a level of proficiency that sets him apart.

His strategic approach to Google Ads, continuous optimization, and the setup of insightful reports and dashboards (such as the set up of business insights dashboards with Deloitte) have transformed SAXX’s digital strategy, leading to increased visibility and improved campaign performance.

What truly stood out to me was Michael’s ability to explain complicated technical problems and solutions with clarity – a strength that significantly enhanced our collaborative efforts and the team’s learning curve.

If you’re seeking a consultant who not only meets but exceeds expectations across audits, migrations, and strategy implementation and is a true delight to work with, Michael is the right person for your business needs!!


Mike has been contracted with our team at Compassion Canada for the last several months, and has been such an asset to our team. He is professional, very skilled, and his insights have brought our team to another level.

Mike skillfully guided us through the migration from Universal Analytics to GA4, but he has also helped us with a number of projects including a very insightful audit of our Google Tag Manager and Google Analytics Accounts, setting up tags in GTM in alignment with Cookie Consent settings, and continues to provide insights and training to level up our internal team. Thank you so much Mike, we are so blessed to have you as part of the team.


Mike is a pleasure to work with and has such a deep source of knowledge which we’ve tapped into at iamota, both to educate our internal team and to recommend to our clients. Leveraging Mike’s understanding of how businesses can use their data as a tool to build your brand, track online behaviours and better understand audiences has been incredibly valuable.

Mike always goes above and beyond to provide support and guidance, and I would recommend him to any business (or agency) looking for support with data analytics and more!


Michael, specializes in media analysis and optimization. I had the opportunity to work with him for over a year. He has deep knowledge and expertise in his domain of skillset.

He assisted our organization in migration from Universal Analytics to Google Analytics 4, meticulous removal of outdated tags, and a knack for auditing and streamlining GTM. Michael ensured our analytics framework is not just upgraded but optimized for maximum efficiency.

His proficiency in setting up customized reports and dashboards brought our data to life, turning numbers into actionable insights. Which empowered our team with the tools and insights needed to make informed, strategic decisions.

I highly recommend Michael for his services.


My current role includes gathering and reporting on Google Analytics. I knew just enough to cobble together a Powerpoint slide with some numbers but we needed someone to really help us dig deep. We are very thankful that Michael became that someone.

He started his contract right smack in the middle of the transition to GA4 and didn’t skip a beat. He did a thorough audit and cleaning of our 4 websites and then hosted a series of training sessions. Our tags were a mess and he was able to clean up and remove outdated tags. The most helpful thing are the reports and dashboards he set up for us. What he built in Looker Studio has saved me hours of monthly work. Most importantly, he has kept in touch and is always responsive to the most mundane of questions.

I look forward to continue working with Michael in the future.

Schedule Your Free Consultation Call Today

During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.

This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.