Google Analytics Analysis

Turn Data into Strategic Business Decisions With Google Analytics Analysis

Michael Acland King

Unlock the full potential of your data with advanced Google Analytics analysis. I help businesses transform raw data into actionable insights that will reducing costs and drive sales.

With over 20 years in digital marketing and a deep understanding of GA4 and other analytics platforms, I specialize in translating complex data into strategic data-led actions. My unique blend of technical, marketing, and analytical skills ensures your data is not just collected but effectively utilized for growing your business.


What you will learn from a free consultation

  • How to implement a tracking strategy for your businesses.
  • How to analyze your current tracking performance for ongoing success.
  • My approach for tackling your unique GA4 challenges.
  • How we might amplify your marketing efforts with my strategic optimisation process.
  • What a custom GA4 project tailored for you might look like.

Why Choose My Analysis Services?

Unparalleled Expertise

With a robust background in online marketing and analytics, I bring a wealth of knowledge and experience to every project. My approach ensures that your data tells a story that aligns with your business goals.

Personalized Approach

I offer customized solutions tailored to your specific needs, ensuring that the insights we uncover are relevant and actionable for your business. My independent consultancy means you get a dedicated expert without the overheads of an agency.

My Google Analytics Analysis Can Help You

In-Depth Google Analytics Audits

Our audits are designed to provide a thorough examination of your current analytics setup, uncovering areas for improvement and ensuring data accuracy. Expect:

  • Detailed evaluations of your Google Analytics configurations.
  • Identification of data discrepancies and implementation issues.
  • Comprehensive reports with actionable recommendations.
  • Strategies for data enhancement and improved tracking.

Attribution Analysis

Gain a deeper understanding of your customer journey. We analyze how different touchpoints contribute to conversions, helping you allocate your marketing budget more effectively.

  • Detailed touchpoint mapping.
  • Analysis of conversion paths.
  • Recommendations for optimizing marketing spend.

Competitor Benchmarking

Stay ahead of the competition with our detailed benchmarking services. We compare your data against industry standards to identify strengths and opportunities.

  • Competitive data analysis.
  • Industry benchmark comparisons.
  • Strategic insights for market positioning.

Conversion Rate Optimization

Improve your website’s performance with our conversion rate optimization services. We analyze user behavior to identify barriers and opportunities for enhancement.

  • User behavior analysis.
  • A/B testing and multivariate testing.
  • Strategic recommendations to boost conversions.

Custom Reporting and Dashboards

Make sense of your data with custom reports and dashboards tailored to your business needs. Our solutions simplify data visualization, making it easier to track performance and identify trends.

  • Customized dashboard creation.
  • Automated reporting.
  • Insights tailored to your KPIs.

E-commerce Analytics

Maximize your e-commerce potential with our specialized analytics services. We help you understand customer behavior, optimize product listings, and enhance user experience.

  • E-commerce funnel analysis.
  • Product performance evaluation.
  • User experience optimization.

Data-Driven Marketing Strategies

Leverage your data to develop effective marketing strategies. We provide insights and recommendations to enhance your marketing efforts and drive growth.

  • Data analysis for strategic planning.
  • Insights for targeted marketing.
  • Recommendations for campaign optimization.

Why you should work with me

  • Results-Driven: Together we’ll craft strategies that exceed your marketing objectives.
  • Clear Communication: I’m pride myself on keeping everyone informed, aligned and projects moving swiftly.
  • Diverse Experience: Expertise across B2B, B2C, Ecom, Lead Gen and SaaS.
  • Professionalism: 15+ years of industry excellence.

Advanced Tracking Implementation for, a web platform for social media influencers to earn commissions, required advanced analytics to enhance user engagement and platform optimization. We integrated Google Tag Manager for efficient tag management, Google Analytics 4 for a unified view of user interactions, and Tableau for dynamic reporting. This setup enabled detailed tracking of user actions such as clicks and video engagement, providing influencers and’s team with actionable insights for optimizing content and strategies.

The implementation significantly improved data accessibility and usability, allowing influencers to maximize earnings and refine their content approaches effectively. leveraged these insights to enhance platform functionality and user engagement, establishing a robust, data-driven business model that supports continuous growth and community support.



Mike was our consultant to help with innovating new digital marketing strategies. He has also trained me to use Google Tag Manager and Google Adwords at an advanced level.

Mike goes beyond what we request to give us the best recommendation possible. He is extremely passionate about digital marketing and is a pleasure to work with! Thanks for all your help!


Michael was phenomenal to work with! At Blakes, we used his services to assist us with our GA4 migration, updating/fixing our GTM tags, consulted on our Google Ad campaigns and even trained our staff on how to use each tool. I highly recommend Michael, and will be recommending him as much as I can!


I had the pleasure of collaborating with Mike at Corporate Finance Institute, where his expertise proved invaluable in enhancing our paid media strategies and reporting capabilities.

Mike demonstrated an impressive blend of technical proficiency and adept communication skills, effortlessly translating complex technical concepts into easily understandable terms. He provided clear explanations on how each API of major paid media platforms operates, and the optimal methods for extracting data to facilitate easy report creation in Tableau.

Without Mikes guidance, achieving similar results would have undoubtedly taken us three times longer. Mike’s clear instructions and insights empowered our team to make the most of our data.

I confidently recommend Mike to any organization seeking to elevate their analytics and reporting capabilities


I’ve had the pleasure of collaborating with Mike across two different companies. His proficiency in managing the intricate details of Google Ads, from testing and optimizing ad copy to setting up tracking and tags, has been instrumental in enhancing our online presence. Moreover, Mike’s aptitude for constructing comprehensive reporting dashboards has provided us with a holistic view of our digital marketing efforts, enabling us to make informed decisions swiftly. His commitment to continually test and optimize ad copy has undeniably contributed to our campaigns’ success, showcasing his unwavering dedication to achieving optimal results.

What truly sets Mike apart is his exceptional intellect, highly analytical mindset, and unparalleled creativity in devising innovative marketing strategies. His ability to think outside the box has proven invaluable in navigating the dynamic landscape of online advertising.

Without a doubt, I would recommend Mike for any business seeking a strategic and proficient digital marketing partner.


We contacted Michael to help resolve a complex tracking situation for a client using GTM. His knowledge and guidance was exactly what we needed. I will definitely be in contact again with him for future projects.


Michael helped us migrate our 4 websites from Universal Analytics to GA4, including removal of the old UA tags, audit/cleanup of GTM, set us up with reporting/dashboards and provided training. Highly recommended!


Our team really values working with Mike! His expertise speaks for itself, but what’s more is his warm presence walking team members of varying level of experience with digital data through the various dashboards and tools.


Michael is an analytics guru! We engaged his services for our GA4 migration, the enhancement and correction of our GTM tags, consultation on our Google Ad campaigns, and comprehensive training for our team on utilizing each tool. I wholeheartedly endorse Michael and looking forward to working with him again in the future.


Had a consultation call with Michael to clarify a few questions about GA4 and tracking conversions better on our website. he was super helpful with his responses, and helped us validate a lot of things we’re doing, as well as improving processes in few aspects.

He also took the time to get back with a detailed email, explaining all questions I had in mind, as well as giving possible solutions with pros and cons.

Definitely recommend for anyone making the transition to GA4 and/or looking to improve the way they track their conversions


Michael’s helped me with SEO, GA4 and Google Ads over the past three years. It’s been a great experience. I’ve also referred customers to him and they’ve all had positive things to say.

Michael’s always very proactive, and very fair with billing. This is helpful since my team is quite small and we don’t have a ton of marketing resources.

I recommend Michael to anyone looking for top-notch digital marketing services.

Schedule Your Free Consultation Call Today

During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.

This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.