It’s very important that both your, and my sense of the problem are aligned. A scope and a brief is always important, but I need to get the problem clear in my mind. This is where I can add the most value. I need to know who’s going to be involved in defining the problem; the full scope and what kind of data we should be using.
This is the stage where I shall take the mountain of information that is been collected and reduce it to the key data sources that we need.
I will provide feedback and make any suggestions that may need to be executed before we can continue. For example at this stage we may have to setup testing or establish new data collection methods.
This phases will involve a mixture of analysis, designing and planning. I’ll be selecting the processes to follow, selecting the goals for success and defining the best action steps.