Google Analytics 4 Expert

Unlock Sales and Business Growth a Google Analytics 4 Expert

Michael Acland King

I’m Michael, your Google Analytics 4 expert and I can help you gain clear, actionable insights to drive your business forward and increase your sales. I transform complex data into strategic actions, helping you optimize campaigns, reduce costs, and boost sales. With my professional guidance we can maximize the value of your analytics.

Whether it’s crafting custom JavaScript for advanced GA4 features, data analyses or integrating third-party APIs, I have the skills to drive your analytics to the next level.


What you will learn from a free consultation

  • How to implement a tracking strategy for your businesses.
  • How to analyze data for ongoing business growth.
  • My approach for tackling your GA4 challenges.
  • My strategic optimization process.
  • What an analytics project tailored for your business might look like.

What you can expect from working with me

  • In-depth data analyses, audits and actionable optimisation roadmaps.
  • Campaign optimisation for efficiency and increased sales.
  • Detailed reporting and data analysis for informed decision-making.
  • Continuous testing to stay ahead of trends and competitors.
  • Mentorship for your team or agency partners.
  • Results-Driven, clear communication, diverse Experience, professional.

My Google Analytics Experts Services

  1. Comprehensive Google Analytics Audits
    • Detailed project plan with expectations, deliverables, and outcomes.
    • Discovery meetings with stakeholders to understand your business.
    • Full audit of Google Analytics settings, implementation, and usage.
    • Troubleshooting and resolving complex data quality issues.
    • Comprehensive report with actionable recommendations.
    • Implementation plan for agreed improvements.
  2. Attribution Model Analysis
    • Analysis of customer engagement steps.
    • Identification of key touchpoints, channels, and messages.
    • Recommendations to optimize the customer journey.
  3. Competitor Research & Benchmarking
    • Comparative analysis of your data against industry benchmarks.
    • Identification of opportunities and differentiation strategies.
    • Planning future strategies to stay ahead of competitors.
  4. Page Analysis, Conversion Optimization, and Message Science
    • Strategic testing and optimization process development.
    • Analysis of customer preferences and behavior.
    • Recommendations to enhance page engagement and increase sales.
  5. Budget, Frequency, & Touch Forecasting
    • Visualization of customer journey.
    • Risk vs. reward analysis for marketing budget decisions.
    • Optimization of spending for maximum effectiveness.
  6. Strategic Growth and Acquisition Analysis
    • Evaluation of marketing channels for lead and sales quality.
    • Analysis of cost, quality, and volume of current tactics.
    • Recommendations for optimal acquisition strategies.
  7. Reporting and Dashboard Building
    • Custom dashboard creation tailored to your data needs.
    • Simplification of trend tracking and opportunity identification.
    • Enhanced accessibility and actionability of Google Analytics data.
  8. Custom GA4 Installations
    • Setup of GA4 tailored to your KPIs and business goals.
    • Creation of custom reports for insightful data analysis.
  9. Cookie Banner Configuration
    • Proper configuration to ensure compliance and accurate tracking.
    • Optimization for user experience and data collection accuracy.
  10. E-commerce Setup
    • Setup for platforms like WooCommerce and Shopify.
    • Integration with developer support or partial setups without it.
  11. Weekly/Monthly Reporting
    • Regular dashboard setup and interpretation of results.
    • Actionable insights and suggestions for ongoing improvements.

Why you should work with me

  • Results-Driven: Together we’ll craft strategies that exceed your marketing objectives.
  • Clear Communication: I’m pride myself on keeping everyone informed, aligned and projects moving swiftly.
  • Diverse Experience: Expertise across B2B, B2C, Ecom, Lead Gen and SaaS.
  • Professionalism: 15+ years of industry excellence.

Advanced Tracking Implementation for, a web platform for social media influencers to earn commissions, required advanced analytics to enhance user engagement and platform optimization. We integrated Google Tag Manager for efficient tag management, Google Analytics 4 for a unified view of user interactions, and Tableau for dynamic reporting. This setup enabled detailed tracking of user actions such as clicks and video engagement, providing influencers and’s team with actionable insights for optimizing content and strategies.

The implementation significantly improved data accessibility and usability, allowing influencers to maximize earnings and refine their content approaches effectively. leveraged these insights to enhance platform functionality and user engagement, establishing a robust, data-driven business model that supports continuous growth and community support.



Mike was our consultant to help with innovating new digital marketing strategies. He has also trained me to use Google Tag Manager and Google Adwords at an advanced level.

Mike goes beyond what we request to give us the best recommendation possible. He is extremely passionate about digital marketing and is a pleasure to work with! Thanks for all your help!


Michael expertly gathers and delivers usable data for marketing decision-making in a clear and understandable format with custom dashboards and reports. His expertise of Google Ads was incredibly valuable in our one-to-one training and account management.


As an old school marketing manager who knew very little about paid digital advertising, I thank my lucky stars I had Mike to mentor me. His expertise, guidance and encouragement were instrumental in my professional development as I transitioned to a more digital role in my career. Mike went out of his way to volunteer his free time on a weekly basis to help me learn the workings of digital ads over the course of a few years.

As a result of that mentorship and training, I was able to launch several successful programs for my freelance clients and also advance my career. Mike consulted me as I worked on my gigs, and gave me clear insights about the workings of Google ads, Facebook ads, SEO, new platforms, tools and features. He is patient and dedicated, easygoing, composed and never judges, regardless of how silly my questions are!

I gained a lot of confidence because of his support. If looking for a collaborator, project manager, colleague on your digital team – I highly recommend Mike!


I had the pleasure of collaborating with Mike at Corporate Finance Institute, where his expertise proved invaluable in enhancing our paid media strategies and reporting capabilities.

Mike demonstrated an impressive blend of technical proficiency and adept communication skills, effortlessly translating complex technical concepts into easily understandable terms. He provided clear explanations on how each API of major paid media platforms operates, and the optimal methods for extracting data to facilitate easy report creation in Tableau.

Without Mikes guidance, achieving similar results would have undoubtedly taken us three times longer. Mike’s clear instructions and insights empowered our team to make the most of our data.

I confidently recommend Mike to any organization seeking to elevate their analytics and reporting capabilities


Michael, specializes in media analysis and optimization. I had the opportunity to work with him for over a year. He has deep knowledge and expertise in his domain of skillset.

He assisted our organization in migration from Universal Analytics to Google Analytics 4, meticulous removal of outdated tags, and a knack for auditing and streamlining GTM. Michael ensured our analytics framework is not just upgraded but optimized for maximum efficiency.

His proficiency in setting up customized reports and dashboards brought our data to life, turning numbers into actionable insights. Which empowered our team with the tools and insights needed to make informed, strategic decisions.

I highly recommend Michael for his services.


My current role includes gathering and reporting on Google Analytics. I knew just enough to cobble together a Powerpoint slide with some numbers but we needed someone to really help us dig deep. We are very thankful that Michael became that someone.

He started his contract right smack in the middle of the transition to GA4 and didn’t skip a beat. He did a thorough audit and cleaning of our 4 websites and then hosted a series of training sessions. Our tags were a mess and he was able to clean up and remove outdated tags. The most helpful thing are the reports and dashboards he set up for us. What he built in Looker Studio has saved me hours of monthly work. Most importantly, he has kept in touch and is always responsive to the most mundane of questions.

I look forward to continue working with Michael in the future.


Our team really values working with Mike! His expertise speaks for itself, but what’s more is his warm presence walking team members of varying level of experience with digital data through the various dashboards and tools.


Michael helped us migrate our 4 websites from Universal Analytics to GA4, including removal of the old UA tags, audit/cleanup of GTM, set us up with reporting/dashboards and provided training. Highly recommended!


Had a consultation call with Michael to clarify a few questions about GA4 and tracking conversions better on our website. he was super helpful with his responses, and helped us validate a lot of things we’re doing, as well as improving processes in few aspects.

He also took the time to get back with a detailed email, explaining all questions I had in mind, as well as giving possible solutions with pros and cons.

Definitely recommend for anyone making the transition to GA4 and/or looking to improve the way they track their conversions


Michael is an analytics guru! We engaged his services for our GA4 migration, the enhancement and correction of our GTM tags, consultation on our Google Ad campaigns, and comprehensive training for our team on utilizing each tool. I wholeheartedly endorse Michael and looking forward to working with him again in the future.

Schedule Your Free Consultation Call Today

During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.

This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.