Google Analytics Training
Elevate Your Data Skills and Drive Success with Google Analytics 4 Training
These Google Analytics 4 training courses are designed for marketers and analysts who are actively using the platform. These workshops are engaging, hands-on, and practical, ensuring you gain the essential skills needed to leverage GA4 effectively.
Navigating the complexities of data management in today’s digital landscape can be daunting. My workshops are crafted to provide you with practical experience in tagging, extracting, storing, and visualizing data. These skills are crucial for uncovering insights that drive business decisions, track progress, and benchmark against industry standards.
As a Google Analytics 4 expert, I understand that each business has unique objectives and challenges. When you work with me, I assess your specific needs and tailor the training to align with your goals. This ensures that you gain the most relevant and actionable insights from your GA4 implementation.
Whether you have an existing Google Analytics setup or are just beginning with GA4, my training will support your journey. My goal is to empower you to not only retrieve data but also derive meaningful insights and integrate them into a robust data strategy. This approach addresses immediate analytical challenges and enhances long-term strategic decision-making.
What You Will Learn
Essential Skills for Effective Data Management
- Tagging and Tracking – Learn how to set up and manage tags to collect the right data.
- Data Extraction and Storage – Understand the best practices for extracting and storing data.
- Data Visualization – Master the tools and techniques for creating insightful reports and dashboards.
- Custom Dimensions and Metrics – Learn to configure and utilize custom dimensions and metrics to gain deeper insights.
Practical Application of Your GA4 Skills
- Ensure your analytics efforts are aligned with your business objectives.
- Learn to interpret data effectively to make informed decisions.
- Utilize advanced GA4 features to enhance your data collection and analysis capabilities.
Why Invest in Google Analytics 4 Training?
Stay Ahead in the Digital Landscape
In the rapidly evolving digital world, staying updated with the latest tools and techniques is essential. Google Analytics 4 offers advanced features and capabilities that can significantly enhance your data strategy and business performance.
Enhance Your Team’s Expertise
Investing in training ensures your team is equipped with the knowledge and skills to maximize the potential of GA4. This not only improves your current analytics efforts but also prepares your business for future challenges and opportunities.
Schedule Your Google Analytics 4 Training Today
Take the first step towards mastering Google Analytics 4 and unlocking the full potential of your data. Schedule a consultation with me, Michael Acland King, to discuss how my tailored training sessions can benefit your team and drive your business forward. Let’s work together to turn your data into actionable insights and strategic success.
My GA4 Training Can Help You
- Account Setup & Migration: Tailored tracking solutions, from basic analytics to advanced event tracking via Google Tag Manager, customized to meet your specific needs.
- Analytics Data Audits: Comprehensive review of your current analytics setups to identify improvement opportunities and areas requiring additional support, enhancing your data’s effectiveness.
- Conversion Optimization: Expertise in optimizing conversion rates and enabling precise attribution channels to identify data sources, boosting your ROI.
- Custom Dashboards: Development of personalized dashboards that simplify complex data, enabling key stakeholders to make informed decisions quickly.
- Expert Google Analytics Consulting: A thorough audit designed to streamline your analytics process and maximize tool utility, including:
- A clear project plan outlining expectations, deliverables, and outcomes.
- Discovery meetings to align with your business objectives.
- In-depth audit of your Google Analytics settings and usage.
- Troubleshooting to resolve data quality issues.
- Detailed reporting with actionable insights for improving your analytics setup.
- Attribution Model Analysis: Insights into customer engagement and purchase processes, linking offline and online data to optimize marketing strategies.
- Competitor Research & Benchmarking: Analysis of industry trends and competitor strategies to capture missed opportunities and distinguish your brand.
- Page Analysis, Conversion Optimization, and Message Science: Strategies to enhance page engagement and optimize messaging to resonate with your audience and improve sales.
- Budget, Frequency, & Touch Forecasting: Optimization of marketing spend across channels to maximize returns and effectively utilize resources.
- Strategic Growth and Acquisition Analysis: Analysis of marketing channels to refine acquisition tactics and enhance lead and sales quality.
- Reporting and Dashboard Building: Custom reports and dashboards tailored to highlight key data, simplifying Google Analytics usage and improving decision-making processes.
Advanced Tracking Implementation for Plannin.com
Unlock Business Insights: Advanced Analytics Implementation with GA4 and Tableau Reporting – Plannin.com, a web platform for social media influencers to earn commissions, required advanced analytics to enhance user engagement and platform optimization. We integrated Google Tag Manager for efficient tag management, Google Analytics 4 for a unified view of user interactions, and Tableau for dynamic reporting. This setup enabled detailed tracking of user actions such as clicks and video engagement, providing influencers and Plannin.com’s team with actionable insights for optimizing content and strategies.
The implementation significantly improved data accessibility and usability, allowing influencers to maximize earnings and refine their content approaches effectively. Plannin.com leveraged these insights to enhance platform functionality and user engagement, establishing a robust, data-driven business model that supports continuous growth and community support.
Testimonials
As an old school marketing manager who knew very little about paid digital advertising, I thank my lucky stars I had Mike to mentor me. His expertise, guidance and encouragement were instrumental in my professional development as I transitioned to a more digital role in my career. Mike went out of his way to volunteer his free time on a weekly basis to help me learn the workings of digital ads over the course of a few years.
As a result of that mentorship and training, I was able to launch several successful programs for my freelance clients and also advance my career. Mike consulted me as I worked on my gigs, and gave me clear insights about the workings of Google ads, Facebook ads, SEO, new platforms, tools and features. He is patient and dedicated, easygoing, composed and never judges, regardless of how silly my questions are!
I gained a lot of confidence because of his support. If looking for a collaborator, project manager, colleague on your digital team – I highly recommend Mike!
Michael expertly gathers and delivers usable data for marketing decision-making in a clear and understandable format with custom dashboards and reports. His expertise of Google Ads was incredibly valuable in our one-to-one training and account management.
Mike was our consultant to help with innovating new digital marketing strategies. He has also trained me to use Google Tag Manager and Google Adwords at an advanced level.
Mike goes beyond what we request to give us the best recommendation possible. He is extremely passionate about digital marketing and is a pleasure to work with! Thanks for all your help!
Michael was phenomenal to work with! At Blakes, we used his services to assist us with our GA4 migration, updating/fixing our GTM tags, consulted on our Google Ad campaigns and even trained our staff on how to use each tool. I highly recommend Michael, and will be recommending him as much as I can!
Mike has been contracted with our team at Compassion Canada for the last several months, and has been such an asset to our team. He is professional, very skilled, and his insights have brought our team to another level.
Mike skillfully guided us through the migration from Universal Analytics to GA4, but he has also helped us with a number of projects including a very insightful audit of our Google Tag Manager and Google Analytics Accounts, setting up tags in GTM in alignment with Cookie Consent settings, and continues to provide insights and training to level up our internal team. Thank you so much Mike, we are so blessed to have you as part of the team.
My current role includes gathering and reporting on Google Analytics. I knew just enough to cobble together a Powerpoint slide with some numbers but we needed someone to really help us dig deep. We are very thankful that Michael became that someone.
He started his contract right smack in the middle of the transition to GA4 and didn’t skip a beat. He did a thorough audit and cleaning of our 4 websites and then hosted a series of training sessions. Our tags were a mess and he was able to clean up and remove outdated tags. The most helpful thing are the reports and dashboards he set up for us. What he built in Looker Studio has saved me hours of monthly work. Most importantly, he has kept in touch and is always responsive to the most mundane of questions.
I look forward to continue working with Michael in the future.
Our team really values working with Mike! His expertise speaks for itself, but what’s more is his warm presence walking team members of varying level of experience with digital data through the various dashboards and tools.
Michael helped us migrate our 4 websites from Universal Analytics to GA4, including removal of the old UA tags, audit/cleanup of GTM, set us up with reporting/dashboards and provided training. Highly recommended!
Google Analytics Consultancy FAQ
How can your consultancy help with Google Analytics?
I offer a full range of services, from initial Google Analytics setup and configuration to advanced tracking solutions tailored to your specific business needs. This includes setting up standard tracking like page views and conversions, implementing custom reporting, creating custom variables for complex tracking, and integrating Google Analytics with other platforms like BigQuery, and Tableau.
What kinds of tracking can you implement with Google Analytics?
I can implement a wide variety of tracking solutions, including but not limited to:
- Attribution Analytics
- Ecommerce tracking (e.g., product views, add-to-cart, transactions)
- Custom event tracking (e.g., video plays, form submissions, button clicks)
- User engagement tracking (e.g., scroll depth, time on page)
- Reporting and data visulisation
- Vendor-specific data tracking and special user engagement metrics
Can you integrate Google Analytics with my existing analytics tools?
Absolutely. I specialize in integrating Google Analytics with many tools such as BigQuery, Tableau, Power BI and CRM systems. This ensures that all your data flows seamlessly across platforms, enabling comprehensive reporting and analysis.
How do you ensure data accuracy and reliability in tracking?
I follow a rigorous process of testing and validating all tags and tracking setups before deploying them live. This includes using debugging, as well as custom scripts and tools to verify that data is collected accurately and consistently.
Do I need to involve my development team to implement Google Analytics?
While having your development team involved can be beneficial, my services are designed to minimize the need for their direct involvement. I handle the technical aspects of setting up and managing Google Analytics, allowing your team to focus on other priorities. However, for more complex implementations, some collaboration with your development team may be necessary.
How do I get started with your Google Analytics services?
Simply reach out to me through the contact form or give me a call. I can start with a consultation to understand your specific needs and goals, and then we’ll create a tailored plan to implement and optimize your Google Analytics setup.
What if I already have Google Analytics set up?
If you already have Google Analytics in place, I can perform an audit to ensure that your setup is optimized and collecting the right data. I can also enhance your existing setup with additional tracking capabilities, advanced reporting integrations, and ongoing support to keep your tracking aligned with your business objectives.
Google Analytics Consulting Prices and Payment Structures
What are your pricing options?
I offer flexible pricing models to accommodate different client needs, including:
- Monthly Retainer: Ideal for ongoing management and optimization of your Google Analytics account.
- Project Fee: Suitable for specific, one-time projects such as campaign setup, audits, or short-term initiatives.
- Hourly Rate: Best for clients who need ad-hoc support, consulting, or training on an as-needed basis.
How is the monthly retainer structured?
The monthly retainer is a flat fee that covers a set scope of work each month. This includes campaign management, optimization, reporting, and regular communication. The retainer ensures consistent, ongoing support to keep your campaigns performing at their best.
How do you handle billing and payments?
Billing is typically done at the beginning of each month for retainers or after the completion of a project or hourly work. I provide detailed invoices outlining the work completed and the associated costs. Payments can be made via bank transfer or cheque.
Are there any additional costs I should be aware of?
My fees cover my services only. Any additional costs, such as data warehousing costs, third-party tools, or software subscriptions, are billed separately. I’ll always inform you of any potential extra costs before incurring them.
Do you offer discounts for long-term contracts or high-volume work?
Yes, I’m open to discussing discounts for long-term contracts or projects that involve a significant volume of work. This can be negotiated during the initial consultation based on the scope and duration of the engagement.
How do you ensure value for the investment?
I’m committed to delivering measurable results and providing transparent reporting on performance. My goal is to ensure that every dollar you invest on Google Analytics drives meaningful business outcomes, whether it’s increasing sales, reporting, or enhancing business outcomes.
What happens if I need to pause or cancel the service?
If you need to pause or cancel the service, I require 30 days notice for monthly retainers. This allows me to wrap up any ongoing work and provide a smooth transition. Project fees and hourly work are typically non-refundable once the work has commenced, but I’m always open to discussing specific circumstances.
Analyze, Visualize, Optimize
I offer four core services, each backed by expert-level proficiency and 15+ years of experience:
- Google Ads Consultancy
- Google Analytics Consultancy
- Google Tag Manager Consultancy
- Data Visualisation Consultancy
By integrating these skill sets, I provide a data-driven, process-oriented approach that drives growth and efficiency for businesses. My deep understanding of these tools allows me to deliver clear insights into what’s working and why, ensuring your business achieves optimal results.
Schedule Your Free Consultation Call Today
During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.
This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.