Google Ads Audit Service
Drive More Sales with a Detailed Google Ads Audit
Are your Google Ads campaigns performing as good as they could be? Or do you suspect that your marketing agency might not be maximizing the potential of Google Ads? Whether you’re unsure about your current advertising efficiency or simply looking for a thorough Google Ads check up, I am here to provide a data-led roadmap for success.
As an expert in my field, I offer Google Ads audits that not only evaluate how your ads are performing but also pinpoint where you can allocate budgets more effectively, enhance your ad and keyword performance, and increase your sales or leads. You’ll gain actionable insights that you can implement on your own or with my assistance.
What you will learn from a free consultation
- Learn about my data-driven Google Ads audit service for business growth.
- How I analyze Google Ads performance for ongoing success that you can apply in your business.
- My approach for tackling your unique marketing challenges.
- How we might amplify your marketing efforts with my strategic Google Ads audit process.
- What a custom Google Ads Audit tailored for your business might look like.
My Google Ads Audit process
Initial Discovery Call – First, we’ll begin with an initial discovery call where we’ll review your objectives, KPIs, and any concerns you might have. This is also a great opportunity for you to share any additional key pieces of information that could impact your Google Ads strategy.
In-depth Analysis – Armed with this information, I will then delve into your Google Ads account, GA4, and any relevant tools like Google Search Console. I follow a structured audit roadmap to conduct a detailed analysis of your current setup.
Recommendations and Report – Based on my findings, I will compile a detailed Google Ads audit report outlining my recommendations. This will include strategies for reducing wasted spend, capitalizing on opportunities, and scaling successful tests.
Review and Implementation – We can discuss these details in a follow-up call. If you are working with an agency or an in-house team, I am happy to walk them through the findings and recommendations. If you are working independently and need someone to implement these changes, I can also provide that service.
Google Ads Audit FAQ
- What do you charge? The cost varies as each business I work with has different needs. After a preliminary review and research, I’ll provide you with a detailed proposal and quote.
- How will I receive the Audit? I’ll deliver a detailed document outlining all my findings and specific recommendations on how you can implement them in your campaigns. I also offer a complimentary meeting to review this document in detail.
- Can you implement your findings? Absolutely, I’d be happy to implement the findings from the Google Ads audit. I will provide a proposal and quote for this service as well.
- Do you charge for an initial review? There is no charge for the initial review. I’ll take a quick look at the account and if I think there’s an opportunity for me to help i’ll provide a quote for a full audit.
- How quickly can you audit my Google Ads Account? Typically, I need about 1 week to review the account and write up my findings.
- Do you offer a one-off service? Yes, I offer one-off services such as audits, setups, management, and monitoring. However, for optimal results, a minimum three-month collaboration is recommended to refine and enhance your campaigns.
Why you should work with me
- Results-Driven: Together we’ll craft strategies that exceed your marketing objectives.
- Clear Communication: I’m pride myself on keeping everyone informed, aligned and projects moving swiftly.
- Diverse Experience: Expertise across B2B, B2C, Ecom, Lead Gen and SaaS.
- Professionalism: 15+ years of industry excellence.
I grew leads by 20x using data-driven marketing
I used a step-by-step data-driven marketing strategy to increase sales—20x over four years. The approach focused on learning and understanding customer behaviors and preferences through data analysis, allowing for the personalization of marketing messages and hyper targeted advertising. This strategic shift increased total lead numbers month-over-month but also improved the company’s ability to nurture and develop customer relationships, and increase lead to sale rates.
Learn how to reduce your wasted Google Ads spend
Learn how to reduce wasted Google Ads spend – As a fractional perfromance marketing director I played a key role in a collaborative multi-agency project, contributing my expertise in several areas. These included migrating to GA4, optimizing paid performance, improving search engine optimization, and setting up a Customer Data Platform. My contributions were instrumental in the development of an analytics tool and in refining strategies for the top of the marketing funnel. This ensured effective collaboration and optimization across the project.
As a Consultant, Mike did an excellent job in helping our team migrate from Universal Analytics to GA4. His extensive knowledge of Google’s various products allowed our team to conduct paid ad campaigns more effectively and efficiently, as well as improved our website reporting. He clearly explained the more technical aspects of the Google properties that we weren’t familiar with, and his positive demeanor was appreciated. Highly recommend!!
Mike has been contracted with our team at Compassion Canada for the last several months, and has been such an asset to our team. He is professional, very skilled, and his insights have brought our team to another level.
Mike skillfully guided us through the migration from Universal Analytics to GA4, but he has also helped us with a number of projects including a very insightful audit of our Google Tag Manager and Google Analytics Accounts, setting up tags in GTM in alignment with Cookie Consent settings, and continues to provide insights and training to level up our internal team. Thank you so much Mike, we are so blessed to have you as part of the team.
Michael expertly gathers and delivers usable data for marketing decision-making in a clear and understandable format with custom dashboards and reports. His expertise of Google Ads was incredibly valuable in our one-to-one training and account management.
Michael was phenomenal to work with! At Blakes, we used his services to assist us with our GA4 migration, updating/fixing our GTM tags, consulted on our Google Ad campaigns and even trained our staff on how to use each tool. I highly recommend Michael, and will be recommending him as much as I can!
Michael, specializes in media analysis and optimization. I had the opportunity to work with him for over a year. He has deep knowledge and expertise in his domain of skillset.
He assisted our organization in migration from Universal Analytics to Google Analytics 4, meticulous removal of outdated tags, and a knack for auditing and streamlining GTM. Michael ensured our analytics framework is not just upgraded but optimized for maximum efficiency.
His proficiency in setting up customized reports and dashboards brought our data to life, turning numbers into actionable insights. Which empowered our team with the tools and insights needed to make informed, strategic decisions.
I highly recommend Michael for his services.
My current role includes gathering and reporting on Google Analytics. I knew just enough to cobble together a Powerpoint slide with some numbers but we needed someone to really help us dig deep. We are very thankful that Michael became that someone.
He started his contract right smack in the middle of the transition to GA4 and didn’t skip a beat. He did a thorough audit and cleaning of our 4 websites and then hosted a series of training sessions. Our tags were a mess and he was able to clean up and remove outdated tags. The most helpful thing are the reports and dashboards he set up for us. What he built in Looker Studio has saved me hours of monthly work. Most importantly, he has kept in touch and is always responsive to the most mundane of questions.
I look forward to continue working with Michael in the future.
Google Ads Expert FAQ
What is your experience with Google Ads?
I’m a Google Ads Specialist. I have 15+ years of experience managing Google Ads campaigns and 8+ years as an independent consultant. I’ve successfully worked with small startups to huge enterprises, with budgets ranging from $2k to $1 million a month. I’ve helped my these clients grow from tiny startups to multi million dollar exits.
Do you have Google Ads Certifications?
I hold several Google Ads certifications, including Google Ads Search Certification, Google Ads Display Certification. These certifications ensure that I am up-to-date with the latest best practices and techniques in Google Ads management.
Have you worked with clients in our industry before?
I’ve been working in Google Ads marketing for 15+ years and have worked with clients across multiple difference industries. I understand the unique challenges and opportunities across multiple industries. This breath of knowledge allows me to bring a host of skills and experience to my Google Ads services and I can tailor my strategies to meet the specific needs of your business.
What is your approach to optimizing a Google Ads campaign?
Google Ads optimization is a never ending job. I subscribe to a process of data driven led optimization. I’m in the Google Ads account every day regularly review performance to identify underperforming keywords, ads, or campaigns. I test new ad copy, adjust bids, refine targeting, and use data-driven insights to improve performance. Additionally, I stay on top of industry trends and Google Ads updates to ensure your campaigns are always performing at their best.
How often will you provide reporting, and what will be included in these reports?
I tailor my approach for the business, but in general I provide detailed reports on a weekly and monthly basis, which include a full written analysis and face to face video call. These reports are accompanied by insights and recommendations for ongoing optimization.
How do you communicate with you Google Ads clients?
I maintain open and regular communication through email, phone calls, video meetings. We’ll have regular check-ins to discuss performance, upcoming plans, and any concerns or suggestions you might have.
How do you ensure that the Google Ads campaigns align with the overall marketing strategy?
I work closely with your marketing team to understand your broader marketing objectives and ensure that the Google Ads campaigns support those goals. This involves aligning our messaging, targeting, and budget allocation with your overall strategy to ensure a cohesive approach.
Google Ads Costs, Prices and Payment Structures
What are your pricing options?
I offer flexible pricing models to accommodate different client needs, including:
- Monthly Retainer: Ideal for ongoing management and optimization of your Google Ads campaigns.
- Project Fee: Suitable for specific, one-time projects such as campaign setup, audits, or short-term initiatives.
- Hourly Rate: Best for clients who need ad-hoc support, consulting, or training on an as-needed basis.
How is the monthly retainer structured?
The monthly retainer is a flat fee that covers a set scope of work each month. This includes campaign management, optimization, reporting, and regular communication. The retainer ensures consistent, ongoing support to keep your campaigns performing at their best.
How do you handle billing and payments?
Billing is typically done at the beginning of each month for retainers or after the completion of a project or hourly work. I provide detailed invoices outlining the work completed and the associated costs. Payments can be made via bank transfer or cheque.
Are there any additional costs I should be aware of?
My fees cover my services only. Any additional costs, such as the actual Google Ads spend, third-party tools, or software subscriptions, are billed separately. I’ll always inform you of any potential extra costs before incurring them.
Do you offer discounts for long-term contracts or high-volume work?
Yes, I’m open to discussing discounts for long-term contracts or projects that involve a significant volume of work. This can be negotiated during the initial consultation based on the scope and duration of the engagement.
How do you ensure value for the investment?
I’m committed to delivering measurable results and providing transparent reporting on performance. My goal is to ensure that every dollar you invest in Google Ads drives meaningful business outcomes, whether it’s increasing sales, generating leads, or enhancing brand awareness.
What happens if I need to pause or cancel the service?
If you need to pause or cancel the service, I require 30 days notice for monthly retainers. This allows me to wrap up any ongoing work and provide a smooth transition. Project fees and hourly work are typically non-refundable once the work has commenced, but I’m always open to discussing specific circumstances.
Analyze, Visualize, Optimize
I offer four core services, each backed by expert-level proficiency and 15+ years of experience:
- Google Ads Consultancy
- Google Analytics Consultancy
- Google Tag Manager Consultancy
- Data Visualisation Consultancy
By integrating these skill sets, I provide a data-driven, process-oriented approach that drives growth and efficiency for businesses. My deep understanding of these tools allows me to deliver clear insights into what’s working and why, ensuring your business achieves optimal results.
Schedule Your Free Consultation Call Today
During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.
This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.