Google Ads Expert

Increase Your Sales with Expert Google Ads Analysis and Step-by-Step Measurement and Optimization

Michael Acland King

A Google Ads expert will help you unlock the full potential of your Google Ads. I specialize in the meticulous analysis, strategic planning and process-driven optimization of Google Ads campaigns. Are you questioning whether your Google Ads account is working as well as it should? Sometimes, a fresh set of eyes is all you need to take the next step up in performance.

With a background spanning over 15 years in media buying, analytics, and optimization, I’ve helped global advertisers improve their Google Ads campaigns through my expert consultancy services. My expertise lies in account auditing, data analysis, process building, and team mentoring.


What you will learn from a free consultation

  • How to implement data-driven strategies for business growth.
  • How to analyze performance for ongoing success.
  • My approach for tackling your unique marketing challenges.
  • How we might amplify your marketing efforts with my strategic optimisation process.
  • What a custom marketing plan tailored for you might look like.

My Expert Google Ads Consulting Can Help You

  • Boost Google Ads Performance: Enhance lead conversion and master expert level Google Ads features with a thorough account review to optimize your campaigns for success.
  • Tackle Specific Google Ads Issues: Overcome challenges in remarketing, bid strategies, and high CPC. Let’s refine your goals and boost your results together.
  • Adapt to Google Ads Updates: Stay ahead of the latest Google Ads changes like privacy laws and new tracking features. I’ll manage these updates, focusing your efforts on attracting ideal prospects.
  • Start New Google Ads Accounts: From start to success: I’ll guide you in setting up and choosing the right campaign types to grow your ROI effectively.
  • Attribution Analysis: Determine which marketing campaigns truly drive conversions, ensuring efficient and targeted investment.
  • Diagnose Performance Declines: Identify and rectify the causes of decreased campaign performance to get your strategy back on track.
  • Ad Copy Testing and Optimization: Elevate your ad copy with strategic testing and optimization for higher engagement and conversions.
  • Strategic Leadership: Equip your team with Google Ads expert guidance to analyze and lead your Google Ads strategy effectively.
  • Lift Testing: Measure the direct impact of your Google Ads on business results, enabling informed, data-driven decisions.

Case Study: How I grew leads by 20x using data-driven marketing

I used a step-by-step data-driven marketing strategy to increase sales—20x over four years. The approach focused on learning and understanding customer behaviors and preferences through data analysis, allowing for the personalization of marketing messages and hyper targeted advertising. This strategic shift increased total lead numbers month-over-month but also improved the company’s ability to nurture and develop customer relationships, and increase lead to sale rates. Read more

What you can expect from working with me

  • In-depth data analyses, audits and actionable optimisation roadmaps.
  • Campaign optimisation for efficiency and increased sales.
  • Detailed reporting and data analysis for informed decision-making.
  • Continuous testing to stay ahead of trends and competitors.
  • Mentorship for your team or agency partners.
  • Results-Driven, clear communication, diverse Experience, professional.

Mike was our consultant to help with innovating new digital marketing strategies. He has also trained me to use Google Tag Manager and Google Adwords at an advanced level.

Mike goes beyond what we request to give us the best recommendation possible. He is extremely passionate about digital marketing and is a pleasure to work with! Thanks for all your help!


Working with Michael we saw our sales numbers increase year on year. Michael went above and beyond to ensure that the marketing strategies were implemented effectively, but also learn the ins-and-outs of our business.

If I could highlight the reasons to work with Mike it would be his excellent communication, very approachable manner, professional service and cutting edge strategies. Michael lead the social media marketing, tracking, testing and optimization and reporting.


Michael was a delight to deal with. He managed our google adwords campaign from start to finish and did an excellent job providing recommendations, preparing the data in a way that was digestible and easy for me to understand.

He looked after the following for us:

  • Google Ads testing and consultancy
  • Migration from Universal Analytics to GA4
  • Removal of the old Universal Analytics tags
  • Setting up reporting

He was very collaborative to work with and I look forward to continuing to work with him. I highly recommend working with Michael.


While Michael worked with our company for a year, I had the pleasure of working with him over the past two months.

Michael demonstrated a deep understanding of our goals, and was quick to adapt to any changes in our overall strategy.

He was proactive in his approach and his straightforward communication ensured we were on the same page for all campaign changes and their potential impact to results.

As we bring our paid efforts in house, Michael ensured that our team had all historical context from the account which helped set our new team member up for success.


Working with Michael was a delightful experience for the whole digital marketing team at SAXX Underwear. From meticulously auditing Google Ads and Facebook Ads to seamlessly migrating SAXX from Universal Analytics to GA4, his expertise is unparalleled. His insights not only optimized the ad spend but significantly boosted ROAs, showcasing a level of proficiency that sets him apart.

His strategic approach to Google Ads, continuous optimization, and the setup of insightful reports and dashboards (such as the set up of business insights dashboards with Deloitte) have transformed SAXX’s digital strategy, leading to increased visibility and improved campaign performance.

What truly stood out to me was Michael’s ability to explain complicated technical problems and solutions with clarity – a strength that significantly enhanced our collaborative efforts and the team’s learning curve.

If you’re seeking a consultant who not only meets but exceeds expectations across audits, migrations, and strategy implementation and is a true delight to work with, Michael is the right person for your business needs!!


I’ve had the pleasure of collaborating with Mike across two different companies. His proficiency in managing the intricate details of Google Ads, from testing and optimizing ad copy to setting up tracking and tags, has been instrumental in enhancing our online presence. Moreover, Mike’s aptitude for constructing comprehensive reporting dashboards has provided us with a holistic view of our digital marketing efforts, enabling us to make informed decisions swiftly. His commitment to continually test and optimize ad copy has undeniably contributed to our campaigns’ success, showcasing his unwavering dedication to achieving optimal results.

What truly sets Mike apart is his exceptional intellect, highly analytical mindset, and unparalleled creativity in devising innovative marketing strategies. His ability to think outside the box has proven invaluable in navigating the dynamic landscape of online advertising.

Without a doubt, I would recommend Mike for any business seeking a strategic and proficient digital marketing partner.


Michael expertly gathers and delivers usable data for marketing decision-making in a clear and understandable format with custom dashboards and reports. His expertise of Google Ads was incredibly valuable in our one-to-one training and account management.


Michael was phenomenal to work with! At Blakes, we used his services to assist us with our GA4 migration, updating/fixing our GTM tags, consulted on our Google Ad campaigns and even trained our staff on how to use each tool. I highly recommend Michael, and will be recommending him as much as I can!

Schedule Your Free Consultation Call Today

During our 30-minute consultation, we’ll explore your goals, tackle your challenges, and discuss the outcomes you desire. To book your strategy session, simply click the button below to view my available times and choose a slot that works best for you.

This free consultation provides a perfect opportunity for you to share details about your project, and for me to explain how we can collaborate effectively to achieve your goals.