Google Ads Training

As an old school marketing manager who knew very little about paid digital advertising, I thank my lucky stars I had Mike to mentor me. His expertise, guidance and encouragement were instrumental in my professional development as I transitioned to a more digital role in my career. Mike went out of his way to volunteer his free time on a weekly basis to help me learn the workings of digital ads over the course of a few years.

As a result of that mentorship and training, I was able to launch several successful programs for my freelance clients and also advance my career. Mike consulted me as I worked on my gigs, and gave me clear insights about the workings of Google ads, Facebook ads, SEO, new platforms, tools and features. He is patient and dedicated, easygoing, composed and never judges, regardless of how silly my questions are!

I gained a lot of confidence because of his support. If looking for a collaborator, project manager, colleague on your digital team – I highly recommend Mike!

I’ve had the pleasure of collaborating with Mike across two different companies. His proficiency in managing the intricate details of Google Ads, from testing and optimizing ad copy to setting up tracking and tags, has been instrumental in enhancing our online presence. Moreover, Mike’s aptitude for constructing comprehensive reporting dashboards has provided us with a holistic view of our digital marketing efforts, enabling us to make informed decisions swiftly. His commitment to continually test and optimize ad copy has undeniably contributed to our campaigns’ success, showcasing his unwavering dedication to achieving optimal results.

What truly sets Mike apart is his exceptional intellect, highly analytical mindset, and unparalleled creativity in devising innovative marketing strategies. His ability to think outside the box has proven invaluable in navigating the dynamic landscape of online advertising.

Without a doubt, I would recommend Mike for any business seeking a strategic and proficient digital marketing partner.

I had the pleasure of collaborating with Mike at Corporate Finance Institute, where his expertise proved invaluable in enhancing our paid media strategies and reporting capabilities.

Mike demonstrated an impressive blend of technical proficiency and adept communication skills, effortlessly translating complex technical concepts into easily understandable terms. He provided clear explanations on how each API of major paid media platforms operates, and the optimal methods for extracting data to facilitate easy report creation in Tableau.

Without Mikes guidance, achieving similar results would have undoubtedly taken us three times longer. Mike’s clear instructions and insights empowered our team to make the most of our data.

I confidently recommend Mike to any organization seeking to elevate their analytics and reporting capabilities

Working with Michael was a delightful experience for the whole digital marketing team at SAXX Underwear. From meticulously auditing Google Ads and Facebook Ads to seamlessly migrating SAXX from Universal Analytics to GA4, his expertise is unparalleled. His insights not only optimized the ad spend but significantly boosted ROAs, showcasing a level of proficiency that sets him apart.

His strategic approach to Google Ads, continuous optimization, and the setup of insightful reports and dashboards (such as the set up of business insights dashboards with Deloitte) have transformed SAXX’s digital strategy, leading to increased visibility and improved campaign performance.

What truly stood out to me was Michael’s ability to explain complicated technical problems and solutions with clarity – a strength that significantly enhanced our collaborative efforts and the team’s learning curve.

If you’re seeking a consultant who not only meets but exceeds expectations across audits, migrations, and strategy implementation and is a true delight to work with, Michael is the right person for your business needs!!

Mike has been contracted with our team at Compassion Canada for the last several months, and has been such an asset to our team. He is professional, very skilled, and his insights have brought our team to another level.

Mike skillfully guided us through the migration from Universal Analytics to GA4, but he has also helped us with a number of projects including a very insightful audit of our Google Tag Manager and Google Analytics Accounts, setting up tags in GTM in alignment with Cookie Consent settings, and continues to provide insights and training to level up our internal team. Thank you so much Mike, we are so blessed to have you as part of the team.

Mike is a pleasure to work with and has such a deep source of knowledge which we’ve tapped into at iamota, both to educate our internal team and to recommend to our clients. Leveraging Mike’s understanding of how businesses can use their data as a tool to build your brand, track online behaviours and better understand audiences has been incredibly valuable.

Mike always goes above and beyond to provide support and guidance, and I would recommend him to any business (or agency) looking for support with data analytics and more!

Michael, specializes in media analysis and optimization. I had the opportunity to work with him for over a year. He has deep knowledge and expertise in his domain of skillset.

He assisted our organization in migration from Universal Analytics to Google Analytics 4, meticulous removal of outdated tags, and a knack for auditing and streamlining GTM. Michael ensured our analytics framework is not just upgraded but optimized for maximum efficiency.

His proficiency in setting up customized reports and dashboards brought our data to life, turning numbers into actionable insights. Which empowered our team with the tools and insights needed to make informed, strategic decisions.

I highly recommend Michael for his services.

My current role includes gathering and reporting on Google Analytics. I knew just enough to cobble together a Powerpoint slide with some numbers but we needed someone to really help us dig deep. We are very thankful that Michael became that someone.

He started his contract right smack in the middle of the transition to GA4 and didn’t skip a beat. He did a thorough audit and cleaning of our 4 websites and then hosted a series of training sessions. Our tags were a mess and he was able to clean up and remove outdated tags. The most helpful thing are the reports and dashboards he set up for us. What he built in Looker Studio has saved me hours of monthly work. Most importantly, he has kept in touch and is always responsive to the most mundane of questions.

I look forward to continue working with Michael in the future.